Humanities - Shark Tank Macleod
Subject Area: Humanities - Business
Unit of Study: Shark Tank Macleod
Brief Description: Shark Tank Macleod will investigate how enterprising behaviours can develop business ideas into business success. Students will design a marketing strategy for a new product or service, and use research and contemporary case studies to demonstrate the effectiveness of their campaign.
Scaffolding Learning
At the conclusion of this unit of study students will have:
An understanding of key knowledge
the strategies and tactics used by businesses to create and maintain a competitive advantage, including entrepreneurship, marketing and public relations (E10K05)
the different purposes and goals of businesses, different categories of business organisation according to ownership structure, types of products, target market, and how businesses can identify and take advantage of market opportunity (E8K03)
entrepreneurship and the link to business success, (E8K04)
Attained these key skills
locate, select, organise and analyse relevant information and data from a range of sources (E10S02)
draw logical conclusions based on data and information from verified sources (E10S04)
explain and present arguments about economics and business concepts and issues using subject-specific terminology, with reference to sources (E10S07)
Demonstrated the Victorian curriculum standards and capabilities
- Critical and Creative Thinking
Assessment Tasks
Students will be required to complete one of the following assessment tasks:
- Fashion marketing report
- Shark Tank Macleod product pitch
Additional learning opportunities
Plan Your Own Enterprise Competition:
Individual entry Winning student: $1,500 cheque courtesy of Business Educators Australasia
Group entry – winning group: $1,000 cheque courtesy of Business Educators Australasia
Resources
- Digital device (laptops preferred)
Pathways
This unit of study could provide students with the following pathway.
