Media and Marketing
First National appoints Robin Johnston as Chief Financial Officer
The appointment of the network’s first Chief Financial Officer (CFO) Robin Johnston attracted industry-wide media last week, with The Real Estate Conversation, Elite Agent’s Movers and Shakers column and Real Estate Business all reporting the story.
Robin stands as a financial authority with over 30 years of executive experience spanning retail, wholesale distribution, logistics, and the fast-moving consumer goods sectors. His career is a testament to a commitment to bolstering independent business owners - a mission he's championed across pharmacies, supermarkets, hardware chains, and renowned retailers like Forty Winks.
Do you have to disclose if a house is haunted? Halloween questions answered!
Halloween always captures the world’s imagination, so First National went to the media offering commentary from members about an agent’s duty to disclose if/when a house is haunted. The response was strong.
Multiple radio stations across the country booked the chance to speak to our agents and spokespeople about issues of material fact, with amusing results and great public engagement.
Over 40 minutes of discussions netted the brand substantial primetime brand exposure! Thank you everybody who participated.
Radio interviews completed:
Thursday October 17 at 10.20am - Rob Stephens - FN Collie & Tierney (Mildura, VIC)
Radio ABC Victoria Statewide Mornings with Jonathan Kendall
Friday October 18 at 11.10am - Stewart Bunn – FN Chief Communications Officer
Radio 2ST Southern Highlands and South Coast NSW - Graeme Day
Friday October 18 at 12.30pm QLD - Stewart Bunn – FN Chief Communications Officer
Radio ABC Southern Queensland - David Illife
Friday October 18 at 1pm NSW / midday QLD - Terry Godde – FN Townsville (Aitkenvale, QLD)
Radio ABC Townsville QLD - Susan Graham-Ryan
Sunday October 20 at 1.05pm - David Edwards – FN Chief Executive Officer
Radio 3AW Melbourne VIC - The Weekend Show with Peter ‘Grubby’ Stubbs
Tuesday October 22 at 8:40 am – Stewart Bunn – FN Chief Communications Officer
Radio ABC NSW Western Plains, Dubbo, Bourke & Mudgee
Thursday October 31 details TBC - Rob Stephens - FN Collie & Tierney (Mildura, VIC)
Radio Mildura-Swan Hill - Andrew Murdoch
‘We put you first’ in property management on the Gold Coast
Gold Coast Zone and Tweed Shire members have launched a property management advertising campaign that emphasises First National’s ‘We put your first’ positioning statement.
Put together with the assistance of the design team at National Support Office (NSO) and coordinated by Michael Keith (BGM), members voted to invest their Zone funds in a campaign that includes:
- A social media video advert
- Social media creatives
- A Zone lead generation website
The social media video adverts will run for two weeks followed by a rest/cushion period where static social creatives will be deployed for a week, then a lead generation campaign will run for a further three weeks.
Your commentary on capital city radio
As a component of our National Advertising Campaign, regular Saturday morning spots on major radio stations are offering the opportunity for members to provide local market updates from First National Real Estate.
Last week, Ryan McCann of FN Cleveland provided an update on South East Queensland’s property market.
4BC Brisbane | Radio – Ryan McCann (FN Cleveland)
Minimum standards checklists
Around Australia, rental properties are increasingly subject to minimum standards but not all landlords understand. So, three new minimum standards checklists are now available to share with your clients.
