Media and Marketing

Darren Pearce joins First National as Membership Director

Elite Agent, Real Estate Business and The Real Estate Conversation broke news of Darren Pearce's appointment to the new role of Membership Director at Australia's largest independent real estate network.

Ryan McCann - Brisbane’s January Market Wrap

Continuing the benefits of First National’s 2024 National Advertising Campaign, we once again thank Ryan McCann for representing Brisbane’s members on Saturday mornings on Radio 4BC. 

Great update on local conditions, Ryan.

‘Bark-itecture’, Granny Flats & Tiny Homes: 2025 Market Trends

Communications & Corporate Affairs Manager Stewart Bunn talked to 1079 FM in Adelaide last week about the latest in Australian real estate trends. In the last quarter, Adelaide swapped places with Perth as Australia's strongest property market, searches for properties with Granny Flats surged 114%, and interesting things are happening with Tiny Homes.

First National generates substantial free exposure for the First National brand each year through a planned programme of topics.

Who Will You Nominate For Our Digital Award?

The often rough terrain of real estate can be the foundation for innovation, particularly within the new world of digital marketing. 

So, let’s celebrate excellence and nominate those of us who are forward-thinking and demonstrate inventiveness and influence through their digital and social media efforts.

Social Media Update

In the past week, Instagram has changed the way images are viewed on its platform, opting to switch from the traditional square 1:1 format, to a taller 4:5 format.

While this change requires an adjustment for future content, it also affects all current, premade content. 

Instead of deleting square posts, a simple resize is needed to ensure usability. 

You don't need to go back and change your past content. Just remember to produce your future content in portrait.

Monthly Customer Newsletters Now Out

February customer newsletters are now ready for download, or alternatively automated versions are available in Utopia.