3. Media and Marketing

AU: Rebrand attracts national industry attention 

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First National's new brand identity has received widespread coverage across Australia's real estate and creative media landscapes, generating strong exposure among agents, principals and the broader property/creative industry. 

The network’s formal announcement was featured by leading publications including Elite Agent, Real Estate Business, The Real Estate Conversation, Campaign Brief and Mi3, with the story also shared extensively across LinkedIn, Facebook and industry newsletters. 

Collectively, the coverage reached many thousands of real estate professionals and reinforced the thinking behind the network's first major brand evolution in 16 years. 

The media response highlighted the strategic approach behind the rebrand, the extensive member consultation that informed it and the importance of creating a modern identity that better reflects the professionalism and reputation of First National members. 

The rollout is now underway across Australia, with member offices transitioning to the new identity in carefully planned stages over the next 18 months. New Zealand members are anticipated to determine their arrangements in the coming months.

Media coverage included: 

Elite Agent – 'A strong reputation deserved a stronger brand'  

Real Estate Business – 'First National strengthens branding with image overhaul'  

The Real Estate Conversation – 'A strong reputation deserved a stronger brand'  

Mi3 – 'First National unveils new brand identity after decade-long wait'  

Campaign Brief – First National launches new brand identity via Whippet 

Elite Agent - Movers newsletter feature  

Real Estate Business - LinkedIn coverage  

The Real Estate Conversation – LinkedIn coverage 

Elite Agent – LinkedIn coverage 

Elite Agent - Facebook coverage  

Real Estate Business - Facebook coverage

AU: What's moving the market in Alice Springs 

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FN Alice Springs Principal Eli Melky talked to ABC Radio Allice Springs about how market dynamics are shifting in the Red Centre. The wide ranging interview is worth your time, as Eli explains just how much the market is shifting.

AU: Phenomenal response to information night  

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As investors grapple with the biggest changes to property taxation in decades, FN Daystar (Revesby, NSW) Principal Michael Sleiman is warning that uncertainty is creating fertile ground for poor financial advice and has responded by assembling a panel of trusted experts to help his community separate fact from fiction.

The Real Estate Conversation reported the stunning response. Read on...

NZ: 88-year-old agent has no plans to retire

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At 88, FN Roper & Jones (Maungaturoto) salesperson Gary Morris is one of New Zealand's oldest active real estate agents, and says he'll keep working 'as long as I'm standing'. More than 50 years after entering the industry in 1971, he has already sold around NZ$5 million worth of property this year.

Morris began his career after being recruited from selling Electrolux vacuum cleaners door-to-door, where his local knowledge and sales ability caught the attention of a real estate firm. Despite initially working only five days a week because of religious commitments, he built a successful career that has now spanned more than five decades.

Reflecting on the industry's evolution, he says technology has dramatically accelerated transactions, but believes the fundamentals remain unchanged. His advice to younger agents is to prioritise genuine personal contact with clients rather than becoming buried in administration. Building relationships, picking up the phone and maintaining trust, he says, are still the keys to long-term success.

Morris also credits repeat business as one of the greatest rewards of a long career, recalling clients who returned to him half a century after their first purchase to sell the same property. His story is a reminder that while the tools of real estate continue to change, reputation, service and human connection remain timeless qualities.

Read the rest of the story on oneroof.co.nz...