3. Media and Marketing

AU: 14 Headlines, 3 radio spots and one bold new look - Not a bad 3 weeks!

👓 1 minute read

It has been a busy three weeks for the network in the media. 

Since our last newsletter, First National has featured in more than a dozen articles across Elite Agent, Real Estate Business, The Real Estate Conversation and ABC News, along with radio interviews on ABC Hobart and ABC Brisbane exploring how AI is blurring the lines in real estate, and an appearance on an ABC News podcast. 

Coverage of the National Convention in Da Nang led the way, with the announcement of our 2025 national award winners and the unveiling of the network's brand reinvention both picked up widely by the industry press. 

Our continued growth also attracted strong attention, with the opening of First National Real Estate Aziz Hoque Property in Glenfield (NSW) and the network's return to Carlingford (NSW) through the appointment of Charles Fu and the First National Co Bridge Group each generating multiple stories. We also specially thank Chloe Ellmoos of FN Discover (Bathurst, NSW) who spoke to 2BS Radio about mould, but unfortunately we were unable to acquire the audio.

Together, this coverage keeps First National's people, growth and direction front of mind with the industry and the public – and reflects the strength of the stories our members create every day.

AU/NZ: First National announces National Award winners

👓 30 second read

When the network’s 2025 National Award winners were announced in Da Nang, Vietnam, The Real Estate Conversation and Elite Agent were quick to report the news to Australasia’s real estate agents.

AU/NZ: First National unveils brand reinvention

👓 1 minute read

With the rebrand revealed - to delegates at our Da Nang convention and through a recording for members back at home - the network distributed a teaser media release, deliberately providing just a glimpse of the new logo design. Major publications published news and one creative agency commended Whippet’s redesign.

• Elite Agent – First National unveils brand reinvention

• Real Estate Business – First National marks new era with fresh rebrand to boost market impact

This week will see the formal announcement of First National’s rebrand. We’ll bring you news of coverage in the next edition of Network News.

AU: ABC Hobart + Podcast - AI Blurring the lines

👓 15 minute listen

The media is awash with stories of people being misled by agents using AI to manipulate photos. Communications & Corporate Affairs Manager, Stewart Bunn, spoke to ABC Hobart about how AI is being used in real estate. The interview was then additionally distributed as a Podcast. The combined brand exposure media value was significant.

AU/NZ: Aziz Hoque opens First National office

👓 1 minute read

First National’s media release about its expansion into southwest Sydney, through the opening of First National Aziz Hoque Property (Glenfield, NSW) received coverage across the major outlets.

• Elite Agent - Aziz Hoque launches a First National office in Sydney’s South-West

• The Real Estate Conversation – Aziz Hoque opens First National office

• Real Estate Business - First National expands into Sydney’s south-west with new Glenfield office

AU: ABC News – Have you found mould in your rental? Here’s what to do next

👓 30 second read

Mould issues are one of the most common disputes in rental tenancies, according to real estate experts and tenancy advocates. Communications & Corporate Affairs Manager, Stewart Bunn, was interviewed by ABC News about how the industry manages the problem. Read the article here…

AU: AI Blurring the lines 

👓 7 minute listen

First National Surfers Paradise Principal, Rob Rollington, spoke to ABC Brisbane about how AI is being used in real estate. His interview featured an example of an agent using AI to contact people he had not even met.

AU/NZ: First National returns to Carlingford with Co Bridge Appointment

👓 30 second read

News of Charles Fu and his team joining First National Real Estate in Carlingford was quickly picked up by industry.

• Elite Agent - FN returns to Carlingford with Co Bridge appointment

• RECON Daily – FN Returns to Carlingford with Co Bridge appointment

• Real Estate Business – First National expands Sydney reach with new Carlingford office

AU: ABC News - Sydney's falling property prices sign of more to come real estate agents say 

👓 30 second read

Seeking news about the changes estate agents are experiencing in Sydney, post the Albanese Government’s Budget announcement, ABC News contacted First National for comment. 

Andrew Valciukas of FN Collective (Narellan, NSW) shared his experience with Phoebe Pin. Our thanks to Michael Sleiman (FN Daystar) and Rex Ellison (FN Penrith) who also made themselves available for interview. Read the article here…