Career in Digital Marketing

The SEEK website indicates that Digital Marketers are responsible for the promotion of products or brands through one or more digital media channels, such as search engines, social media, email, websites and apps to connect with current and prospective customers.

Wikipedia suggests that Digital Marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.Tasks and duties of Digital Marketers include:

• Developing marketing strategies.
• Managing content generation, ad campaigns, social media, emails, customer relationship management software, search engine optimisation.
• Tracking KPIs such as shares and impressions on social channels, conversions in search channels and open and click-through rates in emails.
• Analysing campaigns to identify what did and didn’t work, and whether time and money can be better spent.

Students keen on finding out more might like to watch this useful YouTube clip - Digital Marketing.