First National Real Estate - Your Advertising and Marketing Review

We've returned for 2021 to highlight the exposure your brand is receiving in the world of advertising and marketing. Join us as we dive in and look at some of the ways First National Real Estate has been seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns. 

Television Commercial

Our television commercial has been seen on metropolitan and regional television, as well as over 4,590,000 times on digital platforms: 

30 Second Commercial

We've secured prime television spots throughout the country, including these programming highlights:

Program Sponsorships

We have been receiving outstanding exposure across major markets on national radio in 2021. Below are some of your recent ad spots on 2GB, 3AW, 4BC, 6PR.

Lifestyle Blogs

Throughout 2021, your head office has been running blog ads across social media. Using a mix of lifestyle and real estate focused content, we are putting the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

Since the start of the year, our blog ads have generated upwards of 2,870,000impressions.

TVC - Online

In order to utilise our brand new television commercial beyond simply regional television, we are also running this as an ad across YouTube, BVOD and Facebook Video.

Since our new television has started running across online platforms, it has generated upwards of4,590,000 impressions across social media.

The Urban Developer - 'Pandemic Pain Not Enough to Bet Against Melbourne Apartments'

With the pandemic having an effect on attitudes towards apartment living, CEO Ray Ellis provided commentary to The Urban Developer surrounding the factors causing this, and how apartments have been deemed not fit for purpose in the current environment. 

The WIRE - 'Becoming Your Best Self'

When looking at the topic of becoming your best self, REB's The WIRE (Women In Real Estate) podcast called upon NSW Business Growth Manager, Katrina Tarrant to provide insight on her journey across many facets of the real estate industry. 

First National Real Estate Mudgeeraba - The d'Arcy Doyle Art Awards

First National Mudgeeraba were recently highlighted as a sponsor of The d'Arcy Doyle Art Awards, with the team also choosing to feature d'Arcy's 'For Keeps' print in their window.

First National Real Estate Palm Beach, The Pines and Burleigh - Palm Beach Soccer Club

The teams at First National Palm Beach, The Pines and Burleigh have announced that they have renewed their sponsorship of the Palm Beach Soccer Club for another two years, after being involved with the club for upwards of two decades.

Design Team Highlights

Welcome to our fortnightly snapshot of some of the amazing work our head office design team is doing for you and your office. If you have a piece of promotional material you would like made, make sure to head to FN Central and submit a design request, and check back in every fortnight to see if your work is featured!

In today’s world, with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media, in as many different ways as possible is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National brand. 

Helen Huntly-Barratt - First National Real Estate Byron Bay (Byron Bay, NSW)

Andrew Fanos - First National Real Estate Newtown (Newtown, NSW)

Meg Dean - First National Real Estate Port Stephens (Salamander Bay, NSW)

Please note that this is simply an overview, and it does not represent the full extent of the advertising we are currently undertaking nationally.