First National Real Estate - Your Advertising and Marketing Review

WE'RE BACK for 2022 to look at all the fantastic exposure your brand has seen in the world of advertising and marketing. Join us below to get an idea of where First National Real Estate has been seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns. 

New Television Commercial

Our BRAND NEW TV advertisement is currently airing on regional television throughout the country. Have a look at the commercial below: 

30 Second Commercial

We've secured prime television spots throughout the country, including these programming highlights:

Some In Schedule Spots From Around The Country:

We have been receiving incredible spots across all major markets on national radio in 2022. Below are some of your recent ads on 2GB, 3AW, 4BC, 6PR and 5AA.

Blogs

Throughout 2022, your head office has been running blog ads across Facebook and Instagram. Using a mix of lifestyle and real estate focused content, we are putting the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

Since the start of the year, our blog ads have generated upwards of 2,730,000 impressions.

Rural Lifestyle Campaign - Facebook

Rural and Lifestyle offices across the network were treated with a new Facebook campaign featuring six dazzling creatives chosen depending on the office’s location. 

With the ads also running nationally, these have delivered upwards of 90,000 

impressions since launching in mid August.

Recruitment Campaign - Facebook and YouTube

Your head office has been running recruitment ads across both Facebook and YouTube, with the campaign centred around growing First National's presence digitally, and expanding the number of offices in the network. 

Since the start of 2022, the recruitment campaign has generated over 2,420,000 impressions across Facebook and YouTube.

Money News (2GB, 3AW, 4BC, 6PR & 5AA)

On September 8th, CEO Ray Ellis followed RBA Governor, Phillip Lowe on capital city radio's Money News, to speak with Luke Grant about Labor's downsizing policy and the effect this will have on the broader property market. 

NINE News: Mortgage Stress in Auburn - First National Real Estate Waters & Carpenter (Auburn, NSW)

The team at First National Real Estate Waters & Carpenter (Auburn, NSW) received some great exposure during a recent NINE News story in Sydney, surrounding the challenges of purchasing property in the current market.

First National Real Estate Toowoomba (Toowoomba, QLD) - Homeless for a Week

The team at First National Real Estate Toowoomba assisted Homeless for a Week with a donation of $3,200 to help keep ‘The Basement Soup Kitchen’ open for the next 12 months. Thank you for your contribution to this wonderful initiative!

First National Real Estate Wal Murray & Co (Lismore, NSW) - REINSW Journal

First National Real Estate Wal Murray & Co was featured in a REINSW Journal article about NSW’s devastating floods and the spirit of mateship and determination that helped people get through. The team has shown incredible resilience in what has been a trying time for their community. 

First National Real Estate Hobart & Kingston (Hobart, TAS and Kingston, TAS)

First National Real Estate Hobart & Kingston sponsored the Nail Drive at the Annual Bruny Island Easter Carnival earlier this year. Visitors to their stand were given show bags and adorned themselves in Easter props for a chance to win the FN Instagram Photo Comp. Thank you for your contribution to your community team! 

In today’s world with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media in as many different ways as possible, is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National Brand. 

Luke Veleski - First National Real Estate Wollongong (Wollongong, NSW) - Domain

Ronnie Neary - First National Real Estate Innisfail (Innisfail, QLD) - Domain

First National Real Estate Bella Vista (Bella Vista, NSW) - The Real Estate Conversation

David Lovell - First National Real Estate Yamba (Yamba, NSW) - Australian Rural & Regional News

Please note that this is simply an overview, and it does not represent the full extent of the advertising we are currently undertaking nationally.