First National Real Estate Advertising Update
We're back to showcase all the incredible things that your network is doing in the world of marketing and advertising. Read on to see how your brand has recently been promoted across national television, national radio, digital and social media, and within the broader media landscape.
Our TV advertisement is currently airing on regional television throughout the country. Check out the 15 and 30 second commercials below:
https://vimeo.com/438419856 - 15 second advertisement
https://vimeo.com/438419791 - 30 second advertisement
Prime television spots throughout the country, including these programming highlights:
Program Sponsorships
We have been receiving fantastic exposure across national radio as of late. Check out some of our recent ad spots on 2GB, 3AW, 4BC, 6PR and SEN Sydney!
Sea Change/Tree Change National Digital Campaign
Ensure that you're taking advantage of our national social media campaign, Sea Change/Tree Change. This campaign gives you the opportunity to generate more listings as a result of Australians increasingly moving towards regional living. For further information on how you can use it to leverage your business, head to FN Central or speak to your BGM.
Since July, the national campaign has generated over 947,000 impressions across social media.
FN Firsts - National Social Media Campaign
In addition to our Sea Change/Tree Change campaign, your head office is running a national brand awareness campaign entitled 'FN Firsts'. The four month long campaign centres on four of the key elements that create the basis for one's real estate journey - buying, selling, renting and investing. Through utilisation of our 'We Put You First' slogan, we are aiming for First National Real Estate to be top of mind, regardless of the stage that any given individual is at in their property journey. One ad is running monthly across social media, with each focusing on one of the four key functions, and linking to a relevant blog on the national site.
Over the last ten weeks, the national campaign has generated over 606,000 impressions across social media.
SEN Sydney
First National Real Estate is partnering with the team at the Sports Entertainment Network, to celebrate their recent launch in Sydney. CEO Ray Ellis is currently joining Andrew Voss every Friday morning to update listeners on recent developments in the real estate industry. You can check out Ray's two segments from the past fortnight above, and if you're in Sydney, make sure to tune in on Friday mornings!
The Chris Smith Show - 2GB
Earlier this month, CEO Ray Ellis featured on the Chris Smith Show on 2GB, as the two discussed market conditions across the capital cities.
REA/news.com.au
With many pondering the potential effects of the recent United States election on the Australian property market, CEO Ray Ellis provided commentary to both REA and news.com.au on what exactly those effects might be.
Your network has been undertaking an aggressive contact generation strategy throughout 2020. Through a number of sources, we are delivering qualified contacts directly to members.
Our search engine marketing ads are encouraging people to get a property appraisal from their local First National office.
Our Free Market Appraisal ad is currently running on Facebook, and gives the audience the opportunity to provide their details in order to receive a free appraisal of their property, with the contact being directed to their closest First National office.
Our property appraisal landing pages and emails give potential contacts the option to receive either an in-person, or a virtual appraisal, to reflect the current environment.
In addition to our property appraisal email, we have also launched a sea change/tree change email. This coincides with our Sea Change/Tree Change social media campaign and is another medium through which we are generating more listings for your office.
In 2020 so far, we have received over 8,600 contacts that have been passed on to the network.