First National Real Estate - Your Advertising and Marketing Review

WE'RE BACK for 2022 to look at all the fantastic exposure your brand has seen in the world of advertising and marketing. Join us below to get an idea of where First National Real Estate has been seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns. 

New Television Commercial

Our BRAND NEW TV advertisement is currently airing on regional television throughout the country. Have a look at the commercial below: 

30 Second Commercial

We've secured prime television spots throughout the country, including these programming highlights:

Some In Schedule Spots From Around The Country:

We have been receiving incredible spots across all major markets on national radio in 2022. Below are some of your recent ads on 2GB, 3AW, 4BC, 6PR and 5AA.

Blogs

Throughout 2022, your head office has been running blog ads across Facebook and Instagram. Using a mix of lifestyle and real estate focused content, we are putting the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

Since the start of the year, our blog ads have generated upwards of 2,610,000 impressions.

Rural Lifestyle Campaign - Facebook

Rural and Lifestyle offices across the network were treated with a new Facebook campaign featuring six dazzling creatives chosen depending on the office’s location. 

With the ads also running nationally, these have delivered upwards of 60,000 

impressions since launching in mid August.

Recruitment Campaign - Facebook and YouTube

Your head office has been running recruitment ads across both Facebook and YouTube, with the campaign centred around growing First National's presence digitally, and expanding the number of offices in the network. 

Since the start of 2022, the recruitment campaign has generated over 2,350,000 impressions across Facebook and YouTube.

National Thailand Television

During First National Real Estate's 2022 convention in Bangkok, Thailand, one of the nation's broadcasters interviewed CEO, Ray Ellis. Ray discussed the convention, our network, and the primary reasons why Bangkok was selected as the host city for 2022, prior to the opening of international borders. Check out the interview above. 

Ticker TV

At the end of June, Ticker TV sought commentary from Chief Executive, Ray Ellis, as discussion surrounded where people should be looking to buy real estate in the current economic climate. 

Money News (2GB, 3AW, 4BC, 6PR & 5AA)

CEO Ray Ellis was interviewed by Brooke Corte from Money News back in July. In focus was the impact of the latest interest rate rise on the rental market, with the segment being heard on major stations nationwide.

Sky News

When news broke of a WA supreme court ruling, in which a buyer was within their rights to rescind their contract on a strata property, due to a particular lacking of disclosure from the vendors, Chris Smith from Sky News sought commentary from network CEO, Ray Ellis as to the implications of such an occurrence on the industry moving forward.

First National Real Estate Candappa (Drouin, VIC) - Victoria Variety Bash

First National Real Estate Candappa recently sponsored the Victorian Variety Bash, which raises money for kids who are sick, disadvantaged or have additional needs. The race went for 10 days from Melbourne to Cairns. Thank you for supporting such a worthwhile cause team!

First National Real Estate Tamworth (Tamworth, NSW) - Cancer Council NSW

First National Real Estate Tamworth generously donated $2,000 to the Cancer Council of NSW as a part of ‘Stars of Tamworth Dance for Cancer’. More than $134,000 was raised in total for a fantastic cause. Thank you for your contribution team.

First National Real Estate Murray Bridge (Murray Bridge, SA) - Federation Ultra Trail

The team at First National Real Estate Murray Bridge recently sponsored The Federation Ultra Trail, where Investor Relations Manager Kayleen ran 27.3km! A huge congratulations on this achievement Kayleen.

In today’s world with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media in as many different ways as possible, is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National Brand. 

First National Real Estate Bowral (Bowral, NSW) - Real Estate Business

Adrienne Robinson - First National Real Estate Homeway (Castle Hill, NSW) - Elite Agent

Ben Ridley - First National Real Estate Collie & Tierney (Mildura, VIC) - Sunraysia Daily

First National Real Estate Surat Basin Chinchilla (Chinchilla, QLD) - Real Estate Business

Please note that this is simply an overview, and it does not represent the full extent of the advertising we are currently undertaking nationally.