First National Real Estate - Your Advertising and Marketing Review

We've returned for 2021 to highlight the exposure your brand is receiving in the world of advertising and marketing. Join us as we dive in and look at some of the ways First National Real Estate has been seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns. 

Television Commercial

Our television commercial has been seen on metropolitan and regional television, as well as over 3,280,000 times on digital platforms: 

30 Second Commercial

We've secured prime television spots throughout the country, including these programming highlights:

Program Sponsorships

We have been receiving outstanding exposure across major markets on national radio in 2021. Below are some of your recent ad spots on 2GB, 3AW, 4BC, 6PR.

Lifestyle Blogs

Throughout 2021, your head office has been running blog ads across social media. Using a mix of lifestyle and real estate focused content, we are putting the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

Since the start of the year, our blog ads have generated upwards of 2,720,000impressions.

Sea Change/Tree Change National Digital Campaign

For upwards of a year now, one of the major trends in our industry has been the growing exodus from the major cities, as city-dwellers look to capture the sea changes and tree changes that they have been dreaming of, that are now possible as a result of more flexible working conditions. Our Sea Change/Tree Change digital campaign served as a highly relevant piece of advertising during a record-breaking time for our industry. 

During its run, the national campaign generated over 1,520,000 impressions across social media.

First Home Buyer National Digital Campaign

To take advantage of the growing trend of first home buyers entering in the property market, as a result of expanded government incentives, your national head office recently undertook a digital campaign geared to encourage those looking to enter the property market to get in touch with their local First National office for more information. A mix of creatives were used, including a video, static creative, and an infographic detailing the incentives available on a state-by-state basis. This campaign enabled offices to receive additional leads, and gives you the opportunity to create a relationship with an individual looking to be involved in the market for years to come.

During its run, the national campaign generated over1,570,000 impressions across social media.

TVC - Online

In order to utilise our brand new television commercial beyond simply regional television, we are also running this as an ad across YouTube, BVOD and Facebook Video.

Since our new television has started running across online platforms, it has generated upwards of3,280,000 impressions across social media.

realestate.com.au

When analysing how the pandemic has changed the way in which the real industry operates, REA sought commentary from network CEO, Ray Ellis. Ray primarily discussed how buyers and sellers have adopted different ways to transact, with some of these new methods likely to be prevalent for a very long time.

National Association of Realtors - Global Chat With Australia

CEO Ray Ellis recently featured as a speaker for the National Association of Realtors' Global Business Council event. During the 'Global Chat with Australia', Ray highlighted the current business conditions in Australia, as well as the impact of COVID-19 on the property market and emerging trends moving forward.

Your national administration has been undertaking a multi-faceted contact generation strategy throughout 2021. Through a number of distinctly different sources, we are delivering qualified contacts directly to members.

Search Engine Marketing

Our search engine marketing ads are encouraging people to get a property appraisal from their local First National office. 

Property Appraisal Landing Page

Property Appraisal EDM

Our property appraisal landing pages and emails give potential contacts the option to receive either an in-person, or a virtual appraisal, to reflect the current environment.

In 2021 so far, we have received over 12,200 contacts that have been passed on to the network.

First National Real Estate Rayner - Bacchus Marsh Little Athletics Centre

The team at First National Rayner (Bacchus Marsh, Victoria) were recently shouted out by the Bacchus Marsh Little Athletics Centre for returning as a gold sponsor for the 2021/22 season. 

First National Real Estate Albion Park - Albion Park Show

First National Albion Park (Albion Park, NSW) have been unveiled as a new champion ribbon sponsor of the upcoming Albion Park Show. 

Design Team Highlights

Welcome to our fortnightly snapshot of some of the amazing work our head office design team is doing for you and your office. If you have a piece of promotional material you would like made, make sure to head to FN Central and submit a design request, and check back in every fortnight to see if your work is featured!

In today’s world, with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media, in as many different ways as possible is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National brand. 

Melanie Poole - First National Real Estate Daystar (Revesby, NSW)

Reece Woods - First National Real Estate Bowral (Bowral, NSW)

Enise Askin - First National Real Estate Chester Hill (Chester Hill, NSW)

Please note that this is simply an overview, and it does not represent the full extent of the advertising we are currently undertaking nationally.