Humanities

Lighthouse Project

What have students been learning about in Year 11 Business Management?

Students recently participated in a presentation by the Marketing and Communications Team at the Shepparton Council. Students were informed about the opportunities for employment in the area of Marketing at different businesses in Shepparton.  The group learned about how the council conducted the Winter Wonderland Marketing Campaign that aimed to attract shoppers to Shepparton.  

Students have also been conducting market research and focus groups with the goal of providing small businesses feedback about their products and services.