Year 11 Business Management

Our Year 11 Business management students attended the Marvel Stadium and the District - Docklands.

The Business Management students attended a guided tour of Marvel Stadium, to enable students to understand the importance of establishing a customer base and a marketing presence to achieve the objectives of the business, analyse effective marketing and public relations strategies.

Following the tour, students navigated their way around The District Docklands, to compete with one another in groups - running the Amazing Marketing Race, where they had to solve clues, locate and visit as many secret locations, collecting Melbourne's most effective marketing messages. Students were also given the chance to collect a number of evidence and data on their choice of five effective marketing /advertisement messages, to bring back to the classroom to further explore 7Ps of the Marketing Mix.