First National Real Estate - Your Advertising and Marketing Review

We've returned for 2021 to highlight the exposure your brand is receiving in the world of advertising and marketing. Join us as we dive in and look at some of the ways First National Real Estate has been seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns. 

New Television Commercial

Our TV advertisement is currently airing on regional television throughout the country. Have a look at the commercial below: 

30 Second Commercial

We've secured prime television spots throughout the country, including these programming highlights:

Program Sponsorships

We have been receiving outstanding exposure across all major markets on national radio in 2021. Below are some of your recent ad spots on 2GB, 3AW, 4BC, 6PR and 5AA.

Throughout 2021, your head office has been running blog ads across social media. Using a mix of lifestyle and real estate focused content, we are putting the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

Since the start of the year, our blog ads have generated upwards of 1,780,000 impressions.

Sea Change/Tree Change National Digital Campaign

For upwards of a year now, one of the major trends in our industry has been the growing exodus from the major cities, as city-dwellers look to capture the sea changes and tree changes that they have been dreaming of, that are now possible as a result of more flexible working conditions. Our Sea Change/Tree Change digital campaign served as a highly relevant piece of advertising during a record-breaking time for our industry. 

During its run, the national campaign generated over 1,450,000 impressions across social media.

First Home Buyer National Digital Campaign

To take advantage of the growing trend of first home buyers entering in the property market, as a result of expanded government incentives, your national head office recently undertook a digital campaign geared to encourage those looking to enter the property market to get in touch with their local First National office for more information. A mix of creatives were used, including a video, static creative, and an infographic detailing the incentives available on a state-by-state basis. This campaign enabled offices to receive additional leads, and gives you the opportunity to create a relationship with an individual looking to be involved in the market for years to come.

During its run, the national campaign generated over 1,570,000 impressions across social media.

TVC - Online

In order to utilise our brand new television commercial beyond simply regional television, we are also running this as an ad across YouTube, BVOD and Facebook Video.

Since our new television has started running across online platforms, it has generated upwards of 2,130,000 impressions across social media.

ABC News

Scott Lowe of First National Real Estate Hedland (Port Hedland, WA), was recently interviewed by ABC News about rising rental prices in the Pilbara region of Western Australia, primarily looking at the effect mining and domestic tourism has had on the market. You can check out the full story above.

Country House Hunters Australia

Our network continues to make a mark on Channel 9's hit lifestyle program, Country House Hunters Australia. After First National Real Estate Ranges (Belgrave, Victoria) had three outstanding listings showcased on episode 13, First National Real Estate Kingston (Kingston, Tasmania) are set to have some listings of their own featured in an upcoming episode. Click on the image above to watch episode 13, and make sure to keep an eye out for Kingston's episode, which is coming soon!

First National Real Estate Coastal (Jason Young) - Sunshine Coast Wanderers Football Club

Jason Young (First National Real Estate Coastal) proudly sponsors the Sunshine Coast Wanderers U16 Boys team, as can be seen by their fantastic new kits!

The team at First National Real Estate Byron Bay recently hosted a First National movie night fundraiser, raising a truly outstanding $25,000 for the Byron Youth Service!

Design Team Highlights

Welcome to our fortnightly snapshot of some of the amazing work our head office design team is doing for you and your office. If you have a piece of promotional material you would like made, make sure to head to FN Central and submit a design request, and check back in every fortnight to see if your work is featured!

In today’s world, with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media, in as many different ways as possible is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National brand. 

First National Real Estate Daystar (Michael Sleiman) - Domain

First National Real Estate Golden Plains (Owen Sharkey) - Geelong Advertiser

First National Real Estate Mudgee (Andrew Blackman) - Cessnock Advertiser

Please note that this is simply an overview, and it does not represent the full extent of the advertising we are currently undertaking nationally.