Abigail Forsyth, OAM
KeepCup was never about awards and accolades. It was a simple idea to outperform the disposable coffee cup and reduce waste, all while enjoying the everyday pleasures that make life a little more sparkly. The reward of knowing you were doing something, even something small, for the greater good, which is worth more than any pat on the back or trinket trophy.
That said, every now and then an award comes along that’s well worth celebrating.
Abigail Forsyth, KeepCup's Managing Director and co-founder, has been announced as is a recipient of the Medal of the Order of Australia in the General Division for “outstanding service” to sustainable design.
As one of the highest honours that an Australian citizen can achieve, Abigail will be joining a long line of environmentalists, artists, former Prime Ministers, athletes and others who have dedicated their life’s work to something beyond themselves – to giving back.
The first KeepCups were sold to coffee-loving Melbournians nearly ten years ago at a small, underground design market. The reuse movement grew from there, with the support of the café and roaster community endorsing change.
The goal was always to kick start behaviour change, from discard to reuse – to deliver a positive global campaign that would change the status quo. KeepCup has grown from a solution to a problem, to define a product category.
Today, KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from landfill every day, and through their actions inspire others to do the same.
“Many small acts make a phenomenal difference.”
Abigail Forsyth, KeepCup Cofounder and Managing Director
Congratulations Abigail!
Abigail is the parent of Clarence in Grade 5.