Sweetfest News
MEDIA RELEASE
Thursday 17 February 2022
Sweethearts taking over Central Geelong
From 11am Sunday 6 March Geelong’s own Sweethearts will finally have the opportunity to take over the City when Sweetfest rolls into town. Having been postponed twice last year, the festival is finally happening and presents a great line up of female talent.
The Arts Industry Commission funded project Sweetfest will present a powerhouse line-up including a solo set from Alex Lahey (2018 ARIA Award nominee break-through artist-release), Hayley Mary (ex The Jezabels), and Emma Donovan and The Putbacks, along with Geelong’s own Sweethearts, showcasing the strength and depth of female musicians in Geelong and across Melbourne.
The free event also features 20 different acts including Fulton Street; Cry Baby; Rach Brennan; Libby Steel; Mink Mila; Sarah Carroll; Andrea Robertson; Carly Robertson; Hassall; Operation Karma; and others.
Councillor Eddy Kontelj, Chair – Arts, Live Entertainment and Hospitality Portfolio says “The work we have been doing through the Arts, Live Entertainment and Hospitality portfolio is really starting to gain traction and Council is proud to support Sweetfest as a showcase of all things music within Greater Geelong, especially by female musicians. The Sweethearts Foundation has pulled off a coup by announcing Alex Lahey (solo), Hayley Mary and Emma Donovan and The Putbacks as headlining Sweetfest for this unique celebration.” “Through the joy of live music, this event will help draw visitors into Central Geelong, creating a vibrant atmosphere and generating increased trade for bars, restaurants and other venues, which is particularly important at this time.”
“Hosting quality events such as Sweethearts reflects our intent for Geelong to become the live entertainment hub of Australia.”
The Festival will take place over four stages, including an outdoor stage on the Johnstone Park forecourt and in the Little Malop St Precinct, including Pistol Pete’s Food & Blues; West End Upstairs and Beav’s Bar, with some acts live streaming via Sweethearts Youtube Channel for those who can’t make it.
Sandy Thompson, secretary of Sweethearts Foundation comments that “The Sweethearts Foundation are excited to provide a platform for live performance and are proud to present a free all ages music festival that celebrates women in music. Sweetfest is another element of the Foundations work that aims to broaden the opportunities to women throughout the Geelong and Melbourne areas”
Sweetfest is an initiative of the Sweethearts Foundation, celebrating women in music by providing performance opportunities for female musicians from across the City of Greater Geelong and Melbourne.
Sweetfest is supported by the City of Greater Geelong through the Arts & Culture Department, Arts Industry Commissions.
Media inquiries: Desiree Jacobson Cultural Marketing & Communications Officer 5272 6167 / 0466 856 133
Michael Fitzgerald
Director of Sweethearts