First National Real Estate - Your Advertising and Marketing Review - The Best of 2021

As 2021 comes to a close, it's time to take a look back at all of the exposure your brand has received in the world of advertising and marketing. Join us as we dive in and look at some of the ways First National Real Estate was seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns. 

Television Commercial

This year saw the launch of a brand new national advertising campaign, with our television commercial being seen on metropolitan and regional television, as well as over 5,280,000 times on digital platforms: 

30 Second Commercial

We secured prime television spots throughout the country, including these programming highlights:

Program Sponsorships

We received outstanding exposure across major markets on national radio in 2021. Below are some of the absolute best spots on 2GB, 3AW, 4BC, 6PR and 5AA, as well as a State of Origin special.

Lifestyle Blogs

Throughout 2021, your head office ran blog ads across social media. Using a mix of lifestyle and real estate focused content, we put the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

Since the start of the year, our blog ads have generated upwards of 3,010,000impressions.

Sea Change/Tree Change National Digital Campaign

For upwards of a year now, one of the major trends in our industry has been the growing exodus from the major cities, as city-dwellers look to capture the sea changes and tree changes that they have been dreaming of, that are now possible as a result of more flexible working conditions. Our Sea Change/Tree Change digital campaign served as a highly relevant piece of advertising during a record-breaking time for our industry throughout 2021. 

During its run, the national campaign generated over 1,520,000 impressions across social media.

First Home Buyer National Digital Campaign

To take advantage of the growing trend of first home buyers entering in the property market, as a result of expanded government incentives, your national head office undertook a digital campaign geared to encourage those looking to enter the property market to get in touch with their local First National office for more information. A mix of creatives were used, including a video, static creative, and an infographic detailing the incentives available on a state-by-state basis. This campaign enabled offices to receive additional leads, and gives you the opportunity to create a relationship with an individual looking to be involved in the market for years to come.

During its run, the national campaign generated over1,570,000 impressions across social media.

TVC - Online

In order to utilise our brand new television commercial beyond simply regional television, this also ran as an ad across YouTube, BVOD and Facebook Video throughout the second half of 2021.

Since our new television has started running across online platforms, it has generated upwards of5,320,000 impressions across social media.

2021 Canberra Convention

The network received some fantastic editorial back in May as a result of our 2021 national convention, held in our nation's capital, Canberra. REB, RECON Daily, Elite Agent and The Property Tribune all took the opportunity to highlight the event, which was unparalleled in network history.

TV and Radio Highlights

As a national real estate network and industry leader, we are lucky enough to have our brand seen across a wide range of media outlets. Below are some of this year's highlights from TV and radio:

Your national administration embarked on a multi-faceted contact generation strategy throughout 2021. Through a number of distinctly different sources, we delivered qualified contacts directly to members.

Search Engine Marketing

Our search engine marketing ads encouraged people to get a property appraisal from their local First National office. 

Property Appraisal Landing Page

Property Appraisal EDM

Our property appraisal landing pages and emails gave potential contacts the option to receive either an in-person, or a virtual appraisal, to reflect the current environment.

Prior to the end of 2021, we are on track to have received and distributed over 15,000 leads to the network.

Aside from brand exposure across TV, radio, and other media outlets, some of our network's greatest advertising comes from our people getting involved in what is happening in their very own cities' and town's. Take a look at some of the outstanding support you have been providing to your communities' throughout 2021 below:

Design Team Highlights

For the first time in 2021, we provided a fortnightly snapshot of some of the amazing work our head office design team is doing for you and your office. Check out some of this year's highlights below, and make sure to head to FN Central and submit a design request if you would like a piece of promotional material made.

In today’s world, with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media, in as many different ways as possible is the critical key to success. In addition to our paid media and PR activity, we were fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National brand in 2021. 

Throughout 2021, these are just some of the publications that our members featured in:

Please note that this is simply an overview, and it does not represent the full extent of the advertising we undertook nationally in 2021.