First National Real Estate Advertising Update
We're back to showcase all the incredible things that your network is doing in the world of marketing and advertising. Here are some examples of how your brand has recently been promoted across national television, national radio, digital and social media, and within the broader media landscape.
We recently launched our brand new TV advertisement, now airing on regional television throughout the country! Check out the 15 and 30 second commercials below:
https://vimeo.com/438419856 - 15 second advertisement
https://vimeo.com/438419791 - 30 second advertisement
Prime television spots throughout the country, including these programming highlights:
There has been fantastic exposure across national radio as of late. Check out some of our ad spots on 2GB, 3AW, 4BC, 6PR and 5AA!
YouTube Advertising
In addition to regional television, our television commercial is currently running as a YouTube ad in both 15 and 30 second versions.
https://vimeo.com/438419856 - 15 second advertisement
https://vimeo.com/438419791 - 30 second advertisement
Over the last three weeks, the YouTube ad has generated over 103,000 impressions, with over 56,000 completed views.
Sea Change/Tree Change National Digital Campaign
By now, you should be aware of our new national social media campaign, Sea Change/Tree Change. For further information on how you can use it to leverage your business, head to FN Central or speak to your BGM.
Over the last three weeks, the national campaign has generated over 446,000 impressions across social media.
Additional Exposure
We've also been getting some great exposure on Twitter, courtesy of 5AA.
CEO Ray Ellis recently spoke to Kris Bondin from Ticker TV regarding how COVID-19 has changed the way that the real estate industry operates in 2020. The interview covered how our network has adapted to the current environment by way of Proptech initiatives and adherence to health precautions. The half hour discussion was prefaced by Kris referring to Ray Ellis as 'the chief executive of the country's most recognised symbol for real estate.'
Your network has been undertaking an aggressive contact generation strategy throughout 2020. Through a number of sources, we are delivering qualified contacts directly to members.
Our search engine marketing ads are encouraging people to get a property appraisal from their local First National office.
Our property appraisal landing pages and emails give potential contacts the option to receive either an in-person, or a virtual appraisal, to reflect the current environment.
In 2020 so far, we have received over 6,000 contacts that have been passed on to the network.