Your Advertising and Marketing Review

First National Real Estate - Your Advertising and Marketing Review

We've returned for 2021 to highlight the exposure your brand is receiving in the world of advertising and marketing. Join us as we dive in and look at some of the ways First National Real Estate has been seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns.

New Television Commercial

Our BRAND NEW TV advertisement is currently airing on regional television throughout the country. Have a look at the commercial below:

30 Second Commercial

We've secured prime television spots throughout the country, including these programming highlights:

Program Sponsorships

We have been receiving outstanding exposure across all major markets on national radio in 2021. Below are some of your recent ad spots on 2GB, 3AW, 4BC, 6PR and 5AA.

2GB	2GB
3AW	3AW
4BC	4BC
6PR	6PR
5AA	5AA
STATE OF ORIGIN

Sea Change/Tree Change National Digital Campaign

For upwards of a year now, one of the major trends in our industry has been the growing exodus from the major cities, as city-dwellers look to capture the sea changes and tree changes that they have been dreaming of, that are now possible as a result of more flexible working conditions. Our Sea Change/Tree Change digital campaign has been running for almost a year, and it continues to be relevant in this record-breaking time for our industry. If you want more information, speak to your BGM, or head to FN Central.

Since starting, the national campaign has generated over 1,452,000 impressions across social media.

First Home Buyer National Digital Campaign

To take advantage of the growing trend of first home buyers entering in the property market, as a result of expanded government incentives, your national head office recently undertook a digital campaign geared to encourage those looking to enter the property market to get in touch with their local First National office for more information. A mix of creatives were used, including a video, static creative, and an infographic detailing the incentives available on a state-by-state basis. This campaign enabled offices to receive additional leads, and gives you the opportunity to create a relationship with an individual looking to be involved in the market for years to come.

During its run, the national campaign generated over 1,571,000 impressions across social media.

TVC - Online

In order to utilise our brand new television commercial beyond simply regional television, we are also running this as an ad across YouTube, BVOD and Facebook Video.

SEN Sydney

January 15th 2021	February 19th 2021
March 12th 2021	April 30th 2021

Throughout the first four months of 2021, First National Real Estate partnered with the team at the Sports Entertainment Network, to celebrate their launch in Sydney. CEO Ray Ellis joined the Summer Breakfast team, as well as Andrew Voss every Friday morning to update listeners on recent developments in the real estate industry. Check out some of the highlights above.

Real Estate Publication Highlights - First National Convention 2021

Your network has been receiving outstanding and ongoing editorial in popular digital publications such as Real Estate Business, The Real Estate Conversation, The Property Tribute and Elite Agent throughout 2021, particularly surrounding our recent 2021 national convention in Canberra.

REB Article

RECON Daily Article

Elite Agent Article

The Property Tribute Article

First National Westwood (VIC) and First National Riggall (SA) - Nine News

A Thursday night in late April saw interviews from both Rob Westwood (FN Westwood, VIC) and Heather Dunn (FN Riggall, SA) on Nine News in their respective capital cities, discussing the current conditions in the property market. You can check out both of their interviews above.

Your national administration has been undertaking a multi-faceted contact generation strategy throughout 2021. Through a number of distinctly different sources, we are delivering qualified contacts directly to members.

Search Engine Marketing

Our search engine marketing ads are encouraging people to get a property appraisal from their local First National office.

Property Appraisal Landing Page

Property Appraisal EDM

Our property appraisal landing pages and emails give potential contacts the option to receive either an in-person, or a virtual appraisal, to reflect the current environment.

In 2021 so far, we have received over 7,800 contacts that have been passed on to the network.

First National Real Estate Coast & Country - Gerringong Junior Lions Sponsorship

Along with two other local businesses, the team at First National Real Estate Coast & Country recently began supporting the Gerringong Junior Lions, a junior football team in Gerringong, NSW. Thank you for flying the First National flag in your local area team!

Ray Ellis in Western Australia

On a recent trip to WA, CEO Ray Ellis caught up with a number of members, including Jenny Gauci (FN Heron Johns) at her Bull Creek office, and Rob and Carina Druitt (FN Druitt & Shead) at The 7 News Young Achiever Awards, where he was also tasked with presenting the First National Real Estate sponsored innovation category award.

Design Team Highlights

Welcome to our fortnightly snapshot of some of the amazing work our head office design team is doing for you and your office. If you have a piece of promotional material you would like made, make sure to head to FN Central and submit a design request, and check back in every fortnight to see if your work is featured!

In today’s world with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media in as many different ways as possible, is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National Brand.