Visual Arts & Technologies

Year 6 VCD – Bottle and Logo Design 

Article by Susan Grdunac, Design & Technology Teacher

Our current Yr 6 Visual Communication Design students are deep into developing their designs for both an object and a logo design.    Their design brief is to create a new brand based on a bottle design, which could include a reusable bottle, an energy drink, smoothie or even a perfume bottle.  Along with designing this object, the students are required to create an original brand name and design the logo and a surface graphic to represent the new brand, ready to attract their target audience. 

Students begin by conducting research, looking at current bottle and font designs for inspiration.  Once they have presented their research and completed a design brief, our young designers complete a range of design activities to generate ideas and expand their creative thinking, creating many possible designs for their client to consider.  We discuss the end user and how they as the designer need to consider how the product (the object) will be used and be functional for its intended use and the branding (logo and surface graphic) is the visual identifier in establishing the brand for their client, defining a brands visual identity.  Creating the logo by selecting colour palettes, creating their own font design, and graphic elements.   How to use type as image, distorting fonts, rotating letters and experimenting with various compositions. 

Our young designers are currently very busy developing and considering their final logo designs, presenting many iterations of fonts, colours, compositions, monograms and surface graphics that may accompany this.  Observing the students while they learn to trust the design process (and not simply creating one version of their design!) is always exciting as their hard work shows the benefits of how they have been supported in developing their ideas and making those final decisions, considering the feedback from both their teacher and peers.   

In the next few weeks, final decisions will be made, and designs will be presented and displayed as a final presentation page and applied to packaging for students to see their designs come to life.   The work below presents some of the design tasks the students have undertaken so far this term, experimenting with a variety of techniques to create their own designs using visual language.   This is all developed by being inspired by their own research and creativity.  Lots of very creative ‘work in progress’!