Media and Marketing

Homes with haunted histories
👓 0.7 minute read
To generate fresh media exposure this spring, a series of media interviews were conducted exploring two timely themes – the surge in open home activity and Australians’ fascination with haunted houses in the lead-up to Halloween.
The stories combined practical property insight with seasonal interest, helping position First National spokespeople as trusted, engaging commentators on both the serious and lighter sides of real estate.
107.5 MyLife Radio Adelaide: Nathan Janda talks spring open homes
🎧 12.1 minute audio
Estimated advertising value equivalency $12,100
ABC Radio NSW Drive (Statewide): Haunted houses and an agents’ duty of disclosure
🎧 12.1 minute audio
Estimated advertising value equivalency $12,100
Mix 94.5 Perth: ‘Ghost Week’ and ‘agent to the ghosts’
🎧 5.3 minute audio
Estimated advertising value equivalency $5,300
ABC Radio Sydney: Craig Reucassel interviews First National on agent duties of disclosure
🎧 6.2 minute audio
Estimated advertising value equivalency $6,280
2GB/4BC Radio: Homes with histories and material fact
🎧 6 minute audio
Estimated advertising value equivalency $12,000
2ST Radio Southern Highlands/South Coast NSW: Homes with histories and material fact
🎧 4.1 minute audio
Estimated advertising value equivalency $5,300
ABC Radio Murray/Goulburn: Homes with histories
🎧 6.2 minute audio
Estimated advertising value equivalency $3,150
First Home Buyers Guarantee guidebook
👓 0.7 minute read
For many Australians, saving for a deposit is the biggest hurdle to buying a first home.
The Federal Government's First Home Buyer Guarantee 2025 policy from 1 October allows:
Eligible buyers to enter the market with as little as a 5% deposit
Single parents and single legal guardians can purchase with a 2% deposit
First National has created two marketing resources to assist your customers:
A guidebook PDF providing essential tips for FHBs and single parents/guardians - DOWNLOAD HERE
Blog post copywriting - DOWNLOAD, add to your website, share URL to Facebook and drive traffic to your web page
Social media collateral for a Facebook post linked to your website’s blog post – DOWNLOAD HERE
Use these resources to share your expertise and attract customers to your website.


