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Media and Marketing

Homes with haunted histories

šŸ‘“Ā 0.7 minute read

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To generate fresh media exposure this spring, a series of media interviews were conducted exploring two timely themes – the surge in open home activity and Australians’ fascination with haunted houses in the lead-up to Halloween.Ā 

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The stories combined practical property insight with seasonal interest, helping position First National spokespeople as trusted, engaging commentators on both the serious and lighter sides of real estate.

107.5 MyLife Radio Adelaide: Nathan Janda talks spring open homes

šŸŽ§Ā 12.1 minute audio

Estimated advertising value equivalency $12,100

ABC Radio NSW Drive (Statewide): Haunted houses and an agents’ duty of disclosure

šŸŽ§Ā 12.1 minute audio

Estimated advertising value equivalency $12,100

Mix 94.5 Perth: ā€˜Ghost Week’ and ā€˜agent to the ghosts’ 

šŸŽ§ 5.3 minute audio

Estimated advertising value equivalency $5,300

ABC Radio Sydney: Craig Reucassel interviews First National on agent duties of disclosure

šŸŽ§ 6.2 minute audio

Estimated advertising value equivalency $6,280

2GB/4BC Radio: Homes with histories and material fact

šŸŽ§ 6 minute audio

Estimated advertising value equivalency $12,000

2ST Radio Southern Highlands/South Coast NSW: Homes with histories and material fact

šŸŽ§ 4.1 minute audio

Estimated advertising value equivalency $5,300

ABC Radio Murray/Goulburn: Homes with histories

šŸŽ§ 6.2 minute audio

Estimated advertising value equivalency $3,150

First Home Buyers Guarantee guidebook

šŸ‘“Ā 0.7 minute read

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For many Australians, saving for a deposit is the biggest hurdle to buying a first home.

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The Federal Government'sĀ First Home Buyer GuaranteeĀ 2025Ā policy from 1 October allows:

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  • Eligible buyers to enter the market with as little as a 5% deposit

  • Single parents and single legal guardians canĀ purchase with a 2% deposit

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First NationalĀ has created two marketing resources to assist your customers:

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  • A guidebook PDF providing essential tips for FHBs and single parents/guardians -Ā DOWNLOAD HERE

  • Blog post copywriting -Ā DOWNLOAD, add to your website, share URL to Facebook and drive traffic to your web page

  • Social media collateral for a Facebook post linked to your website’s blog post – DOWNLOAD HERE

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Use these resources to share your expertise and attract customers to your website.