YEAR 11 VISUAL COMMUNICATION

The Brief: 

SoCiety is a start-up company that aims to employ disadvantaged high school students, making hole-free business socks. The owners plan to grant their staff a progressively increasing share of the business, in proportion to the time they have worked.

The Communication Need is for branding that will include a logo, colours, and type choices to be used in all digital and print applications. The target audience is young urban professional men and women who often buy products such as 'Thankyou' Soaps and 'Who Gives A Crap' toilet paper. 

In a nutshell, Students determined the design problem to communicate the ideas of 'strength' and 'social improvement'.

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