Media and Marketing
Strengthening our brand as we step into the future
Marketing & Communications Director, Mark Jansen has completed an audit of his department's role within First National and has emerged with insights that will influence the network’s future direction.
A comprehensive brand audit is currently being completed through a third party market research firm, the results of which will help determine what actions are needed to ensure the brand and our marketing activity is aligned with our clients and the current real estate market.
Additionally, following the results of the member survey, the Marketing and Communications team will be taking the following actions to ensure greater levels of consistency for First National brand application, as follows:
- First National’s brand guidelines require revision - With the input of the designers at the National Support Office (NSO), the style guide has been reviewed, broken down, and then reshaped to better outline the new and improved brand direction.
- A marketing asset cleanup is needed (both in Canva and FN Central)
- Communication improvements concerning brand standards are needed to keep the brand tight
Furthermore, the marketing team will commence a rather large piece of work around modernising and updating the First National core brand. While this project is a major part of tightening and reinforcing the First National Real Estate brand image, it will be a lengthy process and will require a level of attention that cannot be compromised. More details will be communicated soon about this major project for the wider business.
With the national Brand Reference Group now in place, we’ll keep you informed of progress.
Updated Style Guide
Our 2025 Style Guide makes it easier than ever to comply with First National brand guidelines (and incorporates FN Commercial + Rural & Lifestyle Specialists identifiers) .
Please download a copy by clicking on the image above (or the attachment below) and start the process of correcting any non-compliant brand use. Don't hesitate to ask your State Membership Manager (SMM) or our design team for help if you have questions.
The Style Guide summary of changes is also of great help. Download a copy below.
ALL administrators and marketing staff are asked to review these NEW brand guidelines ASAP
Enjoy an Easter break - not a break-in these holidays!
Easter provided the opportunity for First National to remind Aussies about home security considerations, before taking off on an Easter getaway. Over the past two weeks, interviews were secured on:
- Radio Triple M North Queensland
- Radio 106.5 Ultra Hobart
- Radio 2GB (Sydney) and 4BC (Brisbane) with Phill O’Neill
- ABC Riverland (South Australia) with Matt Stephens
- Radio 4BC with Rob Rollington (FN Surfers Paradise)
Delivering a preliminary estimated $13,835 of FREE brand advertising for members.
QLD State Awards winners announced
The Real Estate Conversation reported news of First National Real Estate’s 2024 Queensland state award winners. More…
From rock bottom to real estate millionaire
Owner of Queensland’s number one office and regular top 10 salesperson, FN Cleveland Principal Ryan McCann talked to the Get Keen podcast about his journey from top to bottom and back again.
It’s a sage warning to anybody balancing drug addiction against a lucrative and demanding career.