2024 Advertising and Marketing Year In Review

As we reach the end of another year, let's reflect on the marketing, advertising, and public relations highlights of 2024. We achieved national coverage, with regional exposure on WIN Television and metro coverage through the NINE radio network. Additionally, we ran a 12-month national digital campaign, ensuring we reached all corners of Australia with an impressive marketing, advertising, and PR schedule for 2024. Look at our review below to see and hear some of these highlights.

The 'Key to Happiness' advertisements have been featured throughout every regional Television market in Australia on the WIN Television Network (the #1 rated network in all markets). And has reached almost  27 million Australians. 

Click the images below to watch examples of National Advertisement and Sponsorship Credit placements nationwide on WIN regional television.

With a total audience of almost 23 million; we have received fantastic radio coverage in 2024, across all METRO markets in Australia.

Click on the links below to hear some of the network's ads on 2GB Sydney, 3AW Melbourne, 4BC Brisbane, 5AA Adelaide, and 6PR Perth.

Our 12-month digital campaign has delivered over  16.6 million impressions all across Australia.

National Ad Creatives

META:

Across YouTube, BVOD, Programmatic Video:

Our "Key to Happiness" campaign was developed to continue to grow the First National brand across Australia. The campaign highlights the relationship between First National Real Estate and its clients; emphasising that no matter what stage you are in on your real estate journey, we are here to help.

In addition to our regular radio spots, some of our First National Real Estate agents have featured on 'Talking Real Estate' segments weekly to provide local market updates. The agents are featured on 2GB Sydney, 4BC Brisbane, and 6PR Perth.

Michael Sleiman and Andrew Valciukas featured on 2GB, Ryan McCann and Andrew South featured on 4BC, and Rob Druitt featured on 6PR.

To listen to these, check out the links below. 

Blogs

Throughout 2024, your National Support Office has been running blog advertisements across Facebook and Instagram. Using a mix of lifestyle and real estate-focused content, we are putting the First National Real Estate brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

In 2024 our blog ads have generated upwards of 3,600,000  impressions.

Some Examples of 'NEW' Created Marketing Assets 

New Consumer Guides 

Freshly updated consumer guides have just been released, so it’s time to update your websites or offer them through your digital platforms. 

• Home Seller’s and Home Buyer’s Guides
• Property Management Guide and Tenant Guide
• First Home Buyer’s Guide, Divorce and Real Estate, Downsizing Guide 

Grow your rent roll campaign creatives

Media and PR Highlights

As a national real estate network and industry leader, we are lucky to have our brand seen across various media outlets. Below are some of this year's highlights:

The Asean Developer: First National Real Estate Commercial listing on Melbourne’s sought-after south-eastern corridor

Vincent Golf from First National Real Estate Commercial Hall & Partners (Cranbourne, VIC) received a valuable editorial in The Asean Developer and was mentioned in The Real Estate Conversation's daily EDMs. More...

RECON+EA: FN Innisfail changes ownership

Dan Mead has bought out his former business partner, Ron Neary, and there has been a reinvigoration of our First National Real Estate Innisfail (QLD) team incorporating a website refresh, new professional photography, a PR campaign and a fresh assault on search positioning through Google reviews. RECON and Elite Agent published news of their changes. More…

ABC Darwin: Who is responsible for pests in rental properties?

Building eminence around the First National brand involves providing opportunities for the network's management and agents to talk about the issues affecting everyday Australians with property. Chief Communications Officer, Stewart Bunn had an amusing chat with ABC Darwin about who is responsible for pests in rental properties. More…

Elite Agent: How William Yip’s Asperger’s has shaped his unique approach

William Yip’s transition from working in museums and art galleries to becoming a successful real estate agent wasn’t something he ever anticipated. More…

ABC Queensland: Who is responsible for pests in rental properties?

Statewide publicity was achieved on behalf of members throughout Queensland when CCO Stewart Bunn spoke again on the subject of pests in rental properties. More… 

Scott Lowe talks about the Pilbara commercial in The Property Development Review

Scott Lowe, General Manager of First National Real Estate Hedland (Port Hedland, WA) was interviewed about post-COVID business in the Pilbara. The rapid rise in rents experienced during the pandemic have only now begun to stabilise, and buyer demand is strong, because investment returns are strong. More…

Do you have to disclose if a house is haunted? Halloween questions answered!

Halloween always captures the world’s imagination, so First National went to the media offering commentary from members about an agent’s duty to disclose if/when a house is haunted. The response was strong. 

Multiple radio stations across the country booked the chance to speak to our agents and spokespeople about issues of material fact, with amusing results and great public engagement. 

Over 40 minutes of discussions netted the brand substantial primetime brand exposure! Thank you to everybody who participated.

Radio interviews completed:

Thursday October 17 at 10.20am - Rob Stephens - FN Collie & Tierney (Mildura, VIC)

Radio ABC Victoria Statewide Mornings with Jonathan Kendall 

Friday October 18 at 11.10am - Stewart Bunn – FN Chief Communications Officer 

Radio 2ST Southern Highlands and South Coast NSW - Graeme Day 

Tuesday October 22 at 8:40 am – Stewart Bunn – FN Chief Communications Officer

Radio ABC NSW Western Plains, Dubbo, Bourke & Mudgee

Thursday October 31 details TBC - Rob Stephens - FN Collie & Tierney (Mildura, VIC)

Radio Mildura-Swan Hill - Andrew Murdoch 

‘We put you first’ in property management on the Gold Coast 

Gold Coast Zone and Tweed Shire members have launched a property management advertising campaign that emphasises First National’s ‘We put your first’ positioning statement.

Put together with the assistance of the design team at National Support Office (NSO) and coordinated by Michael Keith (BGM), members voted to invest their Zone funds in a campaign that includes:

• A social media video advert
• Social media creatives
• A Zone lead generation website

The social media video adverts will run for two weeks followed by a rest/cushion period where static social creatives will be deployed for a week, then a lead generation campaign will run for a further three weeks.

Halloween: Making light of a serious subject

First National’s proactive stance on Material Fact continued in the lead up to Halloween, with multiple radio stations across Australia seizing the opportunity to interview to our agents and spokespeople about haunted houses, with amusing results and great public engagement all round. 

In addition to the five interviews shared with you in the last edition of Our Fabric, Western Australia and Queensland members have now also done a great job of adding their voice to the discussion. 

Thank you, Rob Druitt (FN Druitt Saunders, WA) and Terry Godde (FN Townsville, QLD).

REB: First National’s New Social Media Partnership

Real Estate Business announced First National Real Estate’s new alignment with Properti – a collaboration that enhances our well-established social media platform. More…

10 NEWS: Mick Dolphin’s dilapidated, graffitied Melbourne mansion seeks new owner

A quirky abandoned mansion in Melbourne’s outer southeast - described as a zombie apocalypse film’s ideal location - is on the market with a $1.1m-$1.21m price guide through Mick Dolphin of First National Real Estate Ranges (Belgrave, Vic). 

The four-level, brown brick mansion at Cockatoo, features a turret-style external staircase, three balconies, wide hallways and walls about 30cm thick.

First National Real Estate in 30 best blogs 

Feedspot, a content aggregation service for publishers, PR pros, individuals and professionals recently nominated First National Real Estate’s blog in its 30 best. 

Positioned at No.4 in the coveted list, First National Real Estate outranked realestate.com.au (REA) and guess what… these are the same blog articles First National Real Estate provides to you in a list of four options each month for your website.

Isn’t it time you delegated the simple 5-minute task of somebody in your agency uploading at least one of these blogs to your website per month? 

If you don’t know how, ask your Business Growth Manager for assistance.

Leading in real estate with cutting-edge AI

In Our Fabric podcast Chief Communications Officer, Stewart Bunn, interviews Elite Agent co-founder, Sam McLean on the latest in real estate AI. 

What are the government and real estate agents doing about the housing crisis?

David Edwards, CEO of First National Real Estate spoke to Elizabeth Kulas of Disrupt Radio, an Australian-first national radio and audio network built for entrepreneurs, about Australia’s housing crisis – starting with the disturbing statistic that over 1,000,000 homes were vacant on the night of the 2016 Census.

First National Real Estate Auddino on 'Beach House Hunters'

The First National Real Estate Auddino (Korumburra, VIC) team featured on 

9 Now’s Beach House Hunters television program in August this year with 

143 Smythe Street, Corinella. 

CEO talks financial literacy and housing with Radio 2ST

Our CEO, David Edwards, spoke to Graeme Day on Radio 2ST. Covering Sydney’s Southern Highlands and the South Coast, discussing the importance of financial literacy for our children, when it comes to improving their prospects of buying their first home.

First National Real Estate Bundaberg on 7 NEWS

With monthly power prices surging from $700 per quarter to $700 per month at First National Real Estate Bundaberg (QLD) principal, Justin Mayberry spoke to Bundaberg Chamber of Commerce President, Tim Sayre on 7 News about the impacts on local employment.

ABC Northern Tasmania | Radio

First National Real Estate has been in the media advocating the need for greater financial and real estate literacy amongst young Australians. 

It seems many have given up the hope of owning their own home and First National Real Estate says we all have a role to play in educating them about how they can take the necessary steps to achieve ‘the dream’. 

National Chairperson, Rob Westwood spoke to ABC Radio Northern Tasmania on the topic recently.

Kay Alexander retires after 30 years

First National Real Estate Alexander's (Bright, VIC) leadership transition made news throughout the industry last week, when The Real Estate Conversation, Elite Agent  and Real Estate Business published stories about Kay Alexander handing over the business to her two sons, Cameron and Regan.

How First National Real Estate saves thousands on design with Canva

First National Marketing Manager, Kim Batto and Madeline Bonnici of First National Real Estate Bonnici & Associates (Wodonga, VIC) talked to Canva about First National Real Estate’s journey to better, faster and easier templated marketing. More...

Experts reveal dos and don’ts of buying with friends

First National Real Estate's Chief Communications Officer, Stewart Bunn talked to REA about the challenges of getting on the first rung of the property ladder and the types of agreements needed when buying with friends. More…

REA: The surprise powerhouses in Australia’s property race

“We’ve seen in recent months that units continue to rise faster than houses across the capital cities – reversing the pandemic preference for detached houses over units,” Mr Edwards, chief executive of First National Real Estate, told realestate.com.au. 

Disrupt Radio: CEO commentary on property market conditions

First National Real Estate’s Chief Executive, David Edwards spoke to Omar de Silva of Disrupt Radio about the impact of interest rate changes on the property market. The wide-ranging 20 minute interview garnered valuable exposure for the First National Real Estate brand and included commentary about impending Anti-Money Laundering changes. Click the image to listen.

Simon Connelly talks Darwin prices to Australian Property Investor

Darwin is the most affordable city in Australia with a median dwelling value of $502,120, about half the price of Sydney ($1,156,020), and $340,000 cheaper than the Brisbane median of $843,231. Simon Connelly of First National Real Estate O'Donoghues said he doesn’t know why southerners aren’t investing in Darwin in their droves. More...

Radio 2CC | The need to educate young people about buying real estate

First National Real Estate CEO, David Edwards, discussed the need for greater real estate literacy amongst the nation’s youth on Canberra breakfast radio recently. It’s a topic First National will continue to engage with the media on over the coming months.

Sunraysia Daily: ‘$20,000 raised out of thin air’

First National Real Estate’s Regional and Rural Muster drew the attention of the Sunraysia Daily, who interviewed Rural Chapter Chair, Rob Stephens about the success of the event and the substantial contribution to local sick children’s charity – C.H.A.I.L.I.S. More…

Waikerie & District News

The Waikerie & District News reported news of First National Real Estate Marschall (Waikerie, SA) principal, Jennifer Nitschke's ascent to the Board of Directors at First National Real Estate. 'One of my goals on the national board is to see an open and transparent board, where members can feel comfortable in approaching any of us and know that the network is in safe hands.' 

Radio Canberra 2CC | The pros and cons of the ‘Bank of Mum & Dad’

First National Real Estate's Chief Communications Officer Stewart Bunn talked to Canberra breakfast radio host Stephen Cenatiempo about the Bank of Mum and Dad’s benefits and pitfalls. Click the image to listen.

ABC Radio Darwin | $60K FHB incentive and the ‘Bank of Mum & Dad’

Stewart Bunn discussed the Bank of Mum and Dad’s benefits and pitfalls to Darwin breakfast radio host, Adam Steer. The incoming Northern Territory Government has announced Australia’s largest first homebuyer incentive - $60,000! Click the image to listen.

2ST Radio Southern Highlands | The ‘Bank of Mum & Dad’

Stewart Bunn spoke to Southern Highlands and Shoalhaven NSW morning radio host Graham Day about the Bank of Mum and Dad’s benefits and pitfalls. Click the image to listen.

Nationwide Capital City Radio: Michael Sleiman on The ‘Bank of Mum & Dad’

First National Real Estate Daystar (Revesby, NSW) principal, Michael Sleiman talked to 2GB host, Clinton Maynard about the Bank of Mum and Dad’s benefits and pitfalls. The interview was syndicated nationally. Click the image to listen.

Radio 3AW | Chief Executive discusses pros and cons of the ‘Bank of Mum & Dad’

First National Real Estate CEO, David Edwards, spoke to legendary Melbourne 3AW Radio host Peter ‘Grubby’ Stubbs last Saturday afternoon about how parents are helping children get into their first property. Click the image to listen.

4BC | Ryan McCann discusses Penthouse listing

Principal of First National Real Estate Cleveland (QLD), Ryan McCann, discusses his exclusive penthouse listing with 4BC. 83/45 Shore Street East is a super-sized penthouse spanning over 1250m² across two levels, connected by a private elevator. With expansive bay views over Moreton Bay, this luxurious home stands out from nearly any waterfront property in Raby Bay. 

Throughout 2024 so far, these are just some of the publications that our members have featured in: