Marketing & Media

Autumn Commission Special with Debbie!

Debbie Boon, from FN Ashburton is offering exclusive commission discounts this Autumn to help make the move even easier.

How real estate agents can best use FREE AI tools

• Copilot is now available to most Office 365 users

• It has useful applications in your office at no extra cost

• We offer tips on four different uses for agents and agencies

Microsoft’s new AI assistant, Copilot, is like having a tech-savvy sidekick built into your Office apps – at no additional subscription fee. It can help estate agents save time on routine tasks and boost productivity in day-to-day work. 

There are three practical ways to use Microsoft 365 Copilot: email automation, data analysis, and marketing support. Here are some real-world examples of how Copilot can make your busy life easier.

Email Automation: Draft and manage client emails effortlessly

For agents, keeping up with emails is critical but time-consuming. Copilot in Outlook can draft personalized emails for you in seconds. Simply tell Copilot the context – for example, 

‘Draft a friendly follow-up email thanking a client for attending an open house and ask if they have questions’. 

In moments, you’ll have a polished message ready to review. You can also adjust the tone (professional, casual, enthusiastic) with a quick prompt. Copilot helps with:

• Follow-ups and reminders: It can generate polite follow-up emails to clients you haven’t heard back from, ensuring you stay on their radar.
• Inbox management: Need to catch up on a long email thread with multiple stakeholders? Ask Copilot to summarise it for you, so you can reply with full understanding.
• Quick responses: For common inquiries (like scheduling a viewing or requesting info), Copilot can draft a reply, saving you from typing similar answers over and over.

By automating these tasks, you’ll respond faster and never miss an opportunity due to an unanswered email.

Data Analysis: Turn Excel into a Market Insights Engine

Real estate runs on numbers, from tracking home prices to analysing sales performance. Copilot in Excel helps you analyse data and spot trends without needing to be a spreadsheet guru. You can ask Copilot questions about your data in plain language. For instance, 

‘What were the average sale prices in each neighbourhood last quarter?’ or ‘Show a chart of my monthly sales volume this year’. 

Copilot will quickly produce answers – whether it’s generating a summary, suggesting a formula, or creating a pivot table or chart. This means you can:

• Track market trends: Paste your market data into Excel and have Copilot identify patterns (rising prices, seasonal fluctuations) that inform your advice to clients.
• Analyse sales data: Let Copilot calculate metrics like average days on market or price per square foot from your listings dataset, so you can share data-driven insights.
• Generate reports: Need to update a client on market conditions? Copilot can help compile an easy-to-read report or visualization based on the data you provide.

By leveraging Copilot for data analysis, you’ll make more informed decisions and impress clients with up-to-date facts and figures – all without manual number-crunching.

Marketing Support: Create Listings, Social Posts, and Presentations with AI

Marketing is a huge part of every agent’s job – and Copilot can jumpstart your creativity in Word and PowerPoint. In Word, Copilot can help write compelling property listings and blog posts. Give it key details (bedrooms, location, unique features) and let it draft a polished description that highlights the selling points. You can even ask for variations (e.g., a shorter blurb for a flyer or a more emotive narrative for luxury properties). Copilot ensures your content stays engaging and on-brand. It’s also handy for social media: have it draft a catchy Facebook post or a series of tweets about a new listing or a recently sold home.

Meanwhile, in PowerPoint, Copilot can assist in creating presentations. Imagine you’re preparing a market update or a buyer seminar deck – tell Copilot what you need (slides comparing neighbourhood stats or showcasing a property’s photos and features). It can suggest slide outlines and even draft speaker notes or captions. With Copilot’s help, agents can produce professional-looking presentations faster, whether it’s a listing presentation for a potential seller or a quarterly market trends overview for clients.

By using Copilot for marketing tasks, you’ll spend less time wrestling with wording and design, and more time engaging with clients. From eye-catching property descriptions to informative slide decks, Copilot keeps your marketing material consistent, creative, and effective.

Embracing Copilot in Your Daily Routine

Microsoft 365 Copilot is more than just a fancy new tool – it’s like an assistant that’s available whenever you work in Outlook, Excel, Word, or PowerPoint. By embracing these AI features, real estate agents can streamline their workflow and free up hours in the week. The conversational prompts make it easy to get help, whether you’re crafting an email, analysing stats, or creating a brochure. In short, Copilot handles the busywork so you can focus on what you do best: building relationships, finding dream homes, and closing deals.