Art/Tech - Advertising

Subject Name: Media

Unit of Study: Advertising

Brief Description: Learn how advertisers use text and images to influence audiences' thinking and behaviour. Explore the media's influence, develop photography skills and create advertisements.

Scaffolding Learning

At the conclusion of this unit of study students will have: 

An understanding of key knowledge

• Identify codes and conventions that can be used to communicate a message and engage an audience.
• Follow a procedure in the steps of pre-production, production and post-production in creating an advertisement.

Attained these key skills 

• Apply media codes and conventions to create photographic images that are engaging. 
• Employ technologies to create professional looking print publications.
• Analyse advertisements and theories of media influence.

Demonstrated the Victorian curriculum standards and capabilities

• Explore and Represent Ideas (VCAMAE040), (VCAMAE041)
• Media Arts Practices (VCAMAM042), (VCAMAM043)
• Present and Perform (VCAMAP044)
• Respond and Interpret (VCAMAR045), (VCAMAR046)

Assessment Tasks

Students will be required to complete the following assessment tasks:

• Media Influence Report
• Photography Folio
• Advertising Poster Series

Resources

• Pens / pencils
• Device

Pathways

This unit of study could provide students with the following pathway.