Students, Parents/Carers Handbook

Art/Tech - Graphic Design

Subject Name: Visual Communication Design

 

Unit of Study: Graphic Design

 

Brief Description: This Unit of study introduces students to the communication design field. It explores the skills graphic designers and illustrators use to create logos, advertisements and packaging designs. 

 

Scaffolding Learning

At the conclusion of this unit of study students will have: 

 

An understanding of key knowledge

  • Identify design features of visual communication in the field of communication design.
  • Apply design elements and principles can be used to communicate ideas visually.

Attained these key skills 

  • Analyse how visual communications fulfil purposes and communicate ideas to an audience.
  • Select and apply manual and digital media, materials and methods to create visual communications for stated purposes.
  • Apply the design process to develop, refine and resolve communication design problems.

 

Demonstrated the Victorian curriculum standards and capabilities

  • Explore the visual arts practices and styles as inspiration to develop a personal style, explore, express ideas, concepts and themes in art works (VCAVAE040)
  • Explore how artists manipulate materials, techniques, technologies and processes to develop and express their intentions in art works (VCAVAE041)
  • Select and manipulate materials, techniques, and technologies and processes in a range of art forms to express ideas, concepts and themes (VCAVAV042)
  • Conceptualise, plan and design art works that express ideas, concepts and artistic intentions (VCAVAV043)
  • Create, present, analyse and evaluate displays of artwork considering how ideas can be conveyed to an audience (VCAVAP044)
  • Analyse and interpret artworks to explore the different forms of expression, intentions and viewpoints of artists and how they are viewed by audiences (VCAVAR045)
  • Analyse, interpret and evaluate a range of visual artworks from different cultures, historical and contemporary contexts to explore differing viewpoints (VCAVAR046)

Assessment Tasks

 

Students will be required to complete the following assessment tasks:

  • Logo design
  • Packaging design
  • Promotional poster design

 

 

Resources

  • A4 Display Folder
  • 2B Pencils
  • Coloured pencils
  • Fine liner
  • A device that can run the Adobe Suite

Pathways

This unit of study could provide students with the following pathway.