AI and Technology

Grok 3: Does it really outperform all Chatbots?

👓 7 - 9 minute read

If Elon Musk is to be believed, and you may have your doubts, his Grok 3 Chatbot is outperforming all Chatbots in the marketplace. So, whatever your politics, we’d all better sit up and take notice, right? 

Grok 3 (released Feb 26) is currently FREE whereas some competitors like ChatGPT do not provide their best performance unless you’re prepared to stump up (at minimum) US$20 per month (AUD $31.70). So, let’s compare Grok 3 against ChatGPT’s GPT-4o – the ChatGPT family’s standard model. Oh, and while we’re on pricing, Grok has a catch. Free access is temporary, described as available ‘for a short time’ by xAI, though they haven’t specified an exact end date. Think of it as a trial period to let people test out Grok 3’s capabilities. You can probably expect usage caps at the end of the trial, so enjoy it while it lasts.

Straight up out of the box, Grok 3 impresses with its speed and real-time capabilities. It’s integrated with X (formerly Twitter), meaning it can pull and process up-to-date info from posts there, which is great if you need current insights or trends - something ChatGPT’s older models (like GPT-3.5) can’t do natively since their knowledge lags behind without web access. Even compared to newer ChatGPT models like GPT-4o, which can browse the web, Grok 3’s X integration gives it an edge for social media-specific queries or breaking news. Users on X have noted Grok 3’s faster response times, which could matter if you’re after quick answers.

Grok 3’s ‘Think’ mode breaks down problems step-by-step, making it a solid pick for technical tasks like coding, math, or science. Early benchmarks show it outperforming some ChatGPT variants – think 93.3% on certain tests versus GPT-o1’s 79%. ChatGPT’s GPT-4o is still a heavyweight champ in structured reasoning and versatility, but Grok 3’s transparency in showing its logic could win you over if you’re writing a market report and need more trust in the process.

Certainly, Grok’s tone isn’t as moderated or guarded as ChatGPT’s, which is no surprise given it is sourcing data from a particularly colourful source.

Let’s test local knowledge

Asking Grok 3 ‘Which is the best real estate agency in Margaret River, Western Australia’, it looks at 5 Twitter posts and 20 web pages to return the following result:

Pinpointing the "best" real estate agent in Margaret River depends on what you’re after—selling a home fast, getting top dollar, or finding your dream property. As of February 26, 2025, I can’t crown a single champ without knowing your specific needs, but I can spotlight some top performers based on available data and chatter from the region.

Craig Bamford from First National Real Estate Margaret River stands out if experience and sales volume matter to you. He’s been in the game for over 22 years, handling everything from residential homes to coastal properties. Locals praise his persistence and market know-how, and he’s racked up a solid track record—think around 15-20 properties sold annually in recent years, often averaging $500,000-$600,000 depending on the market. His background in teaching and landscaping adds a unique edge to his marketing, especially for lifestyle or rural listings.

Anthony Marinovich, tied to Ray White Stocker Preston, is another heavy hitter. He’s newer to the scene but moves fast—some say he’s clocked 30+ sales in a year, with prices hovering around $700,000-$800,000 for well-positioned homes. Buyers and sellers on X and local forums like RateMyAgent call him reliable and sharp at negotiating, often smoothing out tricky deals. His focus leans toward modern family homes and investment properties.

For a fresh vibe, Brook Palmateer with ACTON | Belle Property South West brings hustle and a personal touch. He’s younger, with about 5-6 years in real estate, but he’s already notched 30-35 sales yearly, averaging $450,000-$550,000. His roots in customer service (from running a surf shop) make him a favorite for first-timers or retirees—he listens hard and moves quick. Posts on X highlight his knack for matching buyers to quirky Margaret River gems.

Let’s test Grok’s impact on normal Google search results

Knowing First National Real Estate Margaret River takes first place in the Google Map pack with 172 reviews and 4.9 stars when searching ‘real estate agents Margaret River’, we need to know whether an AI search presents things differently. We’ve predicted since ChatGPT’s inception that there were potential dire consequences for search profiles coming, and reputation perceptions. Grok confirms it!

Prompt:

‘Which real estate agency is the best in Margaret River, Western Australia.’

Answer:

Picking the "best" real estate agency in Margaret River, Western Australia, for selling your property isn’t a one-size-fits-all answer—it depends on what you’re prioritizing: speed, price, or a stress-free process. As of February 27, 2025, a few agencies consistently rise to the top based on their reputation, sales performance, and seller feedback.

Ray White Stocker Preston (Margaret River) often leads the pack if you’re after results and reach. Their team, including standout agent Anthony Marinovich, has moved around 110 properties in the past year, with homes averaging $700,000-$800,000. Sellers rave about their professionalism and negotiation skills, often citing quick sales and strong marketing that taps into a wide buyer pool. Their high volume and consistent 5-star reviews on platforms like RateMyAgent suggest they’re a safe bet for maximizing exposure and price.

First National Real Estate Margaret River is a close contender, especially if trust and local expertise are your top concerns. With agents like Craig Bamford, who’s been at it for over 22 years, they handle 15-20 sales annually, typically in the $500,000-$600,000 range. Clients highlight their reliability and hands-on approach, particularly for unique or rural properties. Their long history in the area—decades of community ties—gives them a reputation for steady, dependable service.

ACTON | Belle Property South West brings a modern flair that’s hard to ignore. Brook Palmateer and the team notch 30-35 sales a year, averaging $450,000-$550,000, and they’re known for matching properties to buyers with precision. They dominate rural and vineyard sales regionally, but their residential chops are solid too. Sellers on X and local forums call them proactive and personable, making them a strong pick if you want a tailored, energetic campaign.

Reputation-wise, Ray White edges out slightly for its scale and seller satisfaction—think broad market clout and proven outcomes. First National shines for its deep-rooted trust and consistency, ideal for a no-surprises sale. ACTON | Belle Property stands out for its fresh approach and client focus, perfect if your property needs a standout pitch.

The “best” boils down to your property and goals. A high-end home might lean toward Ray White’s firepower, while a quirky or rural listing could thrive with ACTON’s creativity or First National’s know-how. Got specifics on what you’re selling? I can refine this further with the latest buzz or sales trends.

Pull the fire handle!

Grok 3 lets you examine the 20 websites it referenced to arrive at its answer, which did not put First National Real Estate Margaret River first – whereas Google does.

Critically, Grok 3 does look at FNRE Margaret River’s website first, but potentially misses vital Google reviews information because of the inconsistency between the naming convention the agency deploys on its Google listing and that of its actual website. 

Next up, it checks reiwa.com.au (where it grabs sales data), then it looks at an agent reviews website (whichrealestateagent), followed by Rate My Agent, and finally several portals and competitor websites. Curiously REA’s website twice rejects Grok’s approach – returning 403 errors (permission denied). Could this mean all that time and energy invested in REA agent profiles has proved pointless? That's unlikely while we operate in the current patterns of consumer search queries, but as AI's influence on search results rises, so must we rise to new reputation and content management strategies.

What can we learn?

Now that AI is helping customers find real estate agents, what aspects of SEO should real estate agents be considering to assure their websites provide all the data AI chatbots look at when asked who the best real estate agent is in their area?

It’s all about strategic tweaks, now. 

Every real estate agency needs to revisit its website’s content to make key information more visible, structured, and machine readable, without losing human touch. In First National Margaret River’s case and it would be similar for many First National websites, potential solutions would be:

• Create a dedicated ‘success stories’ or ‘our achievements’ page – Right now, FN Margaret River’s website focuses on listings and services, which is great for buyers but buries their wins. A new section could highlight specifics—like ‘94 properties sold in the last 12 months valued at $61M’ or ‘22+ years serving Margaret River.’ Add a few client testimonials with dates and property details (e.g., ‘Sold our vineyard in 45 days, June 2024’) to give it meat. AI thrives on clear, consolidated data like this, and it’d make their experience pop.
• Next, flaunt those Google reviews. They’ve got a 4.9-star rating from 172 reviews, but it’s not front and centre on the website. Embed a dynamic Google Reviews widget on the homepage - something that pulls live ratings and snippets like ‘Craig’s local knowledge is unmatched, 5 stars, Feb 2025.’ Pair it with a static brag line, like ‘Rated 4.9/5 by 172+ happy clients,’ linked to their Google Business Profile. AI can parse this structured data faster than hunting through off-site reviews, and it signals credibility instantly.
• Third, optimise the agent profiles. The ‘Our Team’ page lists names and roles, but it’s thin. Beef it up with mini-bios—think ‘Craig Bamford: 22 years in real estate, 15-20 sales yearly, expert in rural properties’ or ‘Kelly Donaldson: Top agent, 5-star reviews for negotiation.’ Add a ‘Recent Sales’ tab per agent with stats (e.g., ‘Sold 4-bedroom home, $650K, Jan 2025’). This gives AI concrete metrics to latch onto, tying individual successes to the agency’s reputation.
• Fourth, use structured data markup (Schema.org). Behind the scenes, they should add JSON-LD code to tag sales stats, review ratings, and agent info. For example, a ‘RealEstateAgent’ schema could list Craig’s experience and average sale price, while an ‘AggregateRating’ schema could flag that 4.9/5 rating. AI like Grok 3 can’t ‘see’ a site like humans do - structured data is like handing Chatbots a cheat sheet to index their wins efficiently.
• Finally, sprinkle success keywords naturally. Phrases like ‘top-rated Margaret River agency’ or ‘proven sales record’ in headers and copy can boost recognition. Don’t overdo it - AI’s smart enough to spot stuffing - but it helps align their content with what people (and bots) search for. A blog post like ‘How We Sold $X Million worth of real estate in 2024’ could weave in reviews and stats organically too.

Unlock Your Agency’s Potential: Access Canva’s FREE Writing Tools Through FN Design Hub

👓 1.5 minute read

In today’s competitive real estate market, creating compelling content is essential for capturing attention and driving sales. Whether you’re a sales agent, administrator, property manager, or salesperson, First National Real Estate’s Design Hub offers an innovative way to enhance your marketing materials. In partnership with Canva, Design Hub provides free access to Canva’s AI-powered writing tools, making content creation simpler, faster, and more effective.

Accessing these tools is easy. Start by logging into the First National Real Estate Design Hub, where you’ll find a seamless integration with Canva’s robust platform. Once inside, navigate to the writing tools section where you’ll discover features such as Magic Write - a tool designed to generate creative and persuasive copy. Magic Write assists with drafting property descriptions, social media posts, blog entries, and more, ensuring that your content is both engaging and professional.

These tools are designed with busy real estate agents in mind. Instead of spending hours crafting the perfect message, you can generate a first draft in minutes. Simply input key details about your property or service, and the AI will provide a range of text options tailored to your needs. This allows you to focus on fine-tuning the final product, ensuring that your messaging is both unique and aligned with the First National brand. Yes, we’ve already defined our brand voice in Canva! 

Moreover, the integration with Canva means that your written content can easily be paired with great visuals. This comprehensive approach empowers you to create marketing collateral that not only informs but also captivates potential clients. Embrace this innovative solution to streamline your workflow, enhance productivity, and ultimately drive success in your real estate endeavours.

By leveraging Canva’s free writing tools within First National Real Estate’s Design Hub, you have the power to elevate your marketing strategy—capturing more leads, closing more deals, and positioning your properties in the best possible light.