IN THIS ISSUEPage 4 of 9

Network & Industry In this edition… , CEO update - Onward and upward, In the blink of an eye, it’s already March. Across the network, our State Awards are in full swing as we recognise our top performers and rising stars – and it’s great to see such enthusiasm as we share in each other’s successes., First National’s top performers and rising stars honoured, Don’t believe the doomsayers – more rate cuts are on the way , NSO boardroom named after first Managing Director, People first at First National, Rate FN to help grow your network, Commercial property reaches turning point, SA/NT/Alice Springs ‘Town Hall’ revitalises transparency in member communication, Professional development opportunities

Agency Practice The top 5 liability pitfalls every property manager must avoid, A simple negotiation strategy that changes everything, What First National agents need to know about the new FIRB portal, The virtual assistant that could cost you a bomb, Scammers continue to target First National agencies

Media and Marketing The dos & don'ts of open homes, Two weeks ago, First National reached out to the media – nationally - offering to talk about the subject of open homes. The point, as always, was to provide a platform for First National to highlight its professionalism, but also to humanise the First National brand and its people., Open homes: ABC Brisbane, Rob Rollington, Open homes: ABC Mackay & Tropical North, Stewart Bunn, Open homes: Hobart 106.5 Ultra FM, Stewart Bunn, Open homes: Radio 3AW Melbourne, Mick Dolphin, Open homes: ABC Hobart, Stewart Bunn, Open homes: ABC Darwin, Stewart Bunn, First National announces WA 2024 state awards, Betty Ninas appointed Network Growth Manager, Autumn Collateral NOW OUT

AI and Technology AI vs Google – Who really decides the top agents?, Unlock Your Agency’s Potential: Access Canva’s FREE Writing Tools Through FN Design Hub

Community Jason and Colin lend Their ‘Hands Across The Water’

Alliance Partners Officeworks

Network Dashboard

Projects and Referrals Refer A Buyer, Earn A Fee, 42 Dingle Road, Beechworth, Victoria, 12 Shehan Drive Beechworth, VIC, 28280 Bruce Highway Horton, QLD, 149 Waterfall Creek Road, Tallangatta Valley, Stunning riverfront property, Barham, 100 on Leichhardt, Brisbane, 14-16 & 18 Owen Jenkins Drive, Sarina Beach, 11 And 13 First Avenue, Woorim, 65 Welsby Parade, Bongaree, 4 Yean Street, Burradoo NSW 2576, Paddle Boats - Mundoo, Melbourne & Rothbury

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First National Real Estate

89 Hoddle Street, Richmond, Victoria, 3121, AU firstnational.com.au 1800 032 332 Facebook

Media and Marketing

The dos & don'ts of open homes

Two weeks ago, First National reached out to the media – nationally - offering to talk about the subject of open homes. The point, as always, was to provide a platform for First National to highlight its professionalism, but also to humanise the First National brand and its people.

By talking about the things that prospective buyers should and shouldn’t do at open homes, some of the things that can go wrong and how professional agents approach the marketing of our client’s homes, we humanise First National agents and raise brand awareness at the same time.

In excess of 100 minutes of airtime were achieved, across eleven capital city and regional radio stations, generating Advertising Media Equivalency (AVE) worth over $100,000 – at absolutely no cost to members!

Topics canvassed were:

Punctuality
Registering on arrival
Following the agent’s instructions
Maintaining a respectful demeanour
Privacy
Overstaying
Using the toilet
Security, personal items and risk of theft
Insurance
Food and drink
Pets

More than one radio host delved into the nuances of the human behaviours that agents experience, with nudity, toddler diarrhoea explosions, odd behaviour, petty crime and privacy matters all getting an airing – in a good humoured way.

First National thanks Rob Rollington (FN Surfers Paradise, QLD) and Mick Dolphin (FN Ranges, VIC) for being available to speak to ABC Brisbane and Radio 3AW Melbourne through this PR campaign.

Open homes: ABC Brisbane, Rob Rollington

Open homes: ABC Mackay & Tropical North, Stewart Bunn

Open homes: Hobart 106.5 Ultra FM, Stewart Bunn

Open homes: Radio 3AW Melbourne, Mick Dolphin

Open homes: ABC Hobart, Stewart Bunn

Open homes: ABC Darwin, Stewart Bunn

First National announces WA 2024 state awards

Real Estate Business and The Real Estate Conversation broke news of Western Australia’s top performers, helping spread news of the exceptional achievements announced on the night at Crown Perth.

Betty Ninas appointed Network Growth Manager

Real Estate Business and The Real Estate Conversation shared news of Betty Ninas’ appointment as First National’s new Network Growth Manager.

Autumn Collateral NOW OUT

Cover Page

AI and Technology AI vs Google – Who really decides the top agents?, Unlock Your Agency’s Potential: Access Canva’s FREE Writing Tools Through FN Design Hub

Community Jason and Colin lend Their ‘Hands Across The Water’

Alliance Partners Officeworks

Network Dashboard

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