Our Fabric

Media and Marketing

The dos & don'ts of open homes

Two weeks ago, First National reached out to the media – nationally - offering to talk about the subject of open homes. The point, as always, was to provide a platform for First National to highlight its professionalism, but also to humanise the First National brand and its people.

 

By talking about the things that prospective buyers should and shouldn’t do at open homes, some of the things that can go wrong and how professional agents approach the marketing of our client’s homes, we humanise First National agents and raise brand awareness at the same time.

 

In excess of 100 minutes of airtime were achieved, across eleven capital city and regional radio stations, generating Advertising Media Equivalency (AVE) worth over $100,000 – at absolutely no cost to members!

 

Topics canvassed were:

  • Punctuality
  • Registering on arrival
  • Following the agent’s instructions
  • Maintaining a respectful demeanour
  • Privacy
  • Overstaying
  • Using the toilet
  • Security, personal items and risk of theft
  • Insurance
  • Food and drink
  • Pets

More than one radio host delved into the nuances of the human behaviours that agents experience, with nudity, toddler diarrhoea explosions, odd behaviour, petty crime and privacy matters all getting an airing – in a good humoured way.

 

First National thanks Rob Rollington (FN Surfers Paradise, QLD) and Mick Dolphin (FN Ranges, VIC) for being available to speak to ABC Brisbane and Radio 3AW Melbourne through this PR campaign.

Open homes: ABC Brisbane, Rob Rollington

Open homes: ABC Mackay & Tropical North, Stewart Bunn

Open homes: Hobart 106.5 Ultra FM, Stewart Bunn

Open homes: Radio 3AW Melbourne, Mick Dolphin

Open homes: ABC Hobart, Stewart Bunn

Open homes: ABC Darwin, Stewart Bunn

First National announces WA 2024 state awards

 

Real Estate Business and The Real Estate Conversation broke news of Western Australia’s top performers, helping spread news of the exceptional achievements announced on the night at Crown Perth.

Betty Ninas appointed Network Growth Manager

Network Growth Manager, Betty Ninas
Network Growth Manager, Betty Ninas

 

Real Estate Business and The Real Estate Conversation shared news of Betty Ninas’ appointment as First National’s new Network Growth Manager.

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