Art News
Year 11 VCD: Sweet Treats Brand Identity
Students needed to create a brand identity for Sweet Treats Cafe.
Applying the design process the branding needed to:
- be a unique and memorable visual identity that differentiates the shop from its competitors.
- communicate the values of gourmet eating and Mornington beach culture.
- establish a consistent and cohesive visual language across all branding, including digital and print media.
- attract customers to the new cafe.
- reflect the town's Art Nouveau history.
The final presentation was a style guide containing the logo, colour palette, typeface, and icon designs to help customers identify vegan, lactose free and gluten free menu items.
Year 7: Name in Perspective
Students were required to draw their first name using one-point perspective. Coloured pencils were used to tonally render the form. Gaining inspiration from examples of decorative patterns, students applied their own pattern to the front of the name.
Bernadette McIvor: Head of Visual Arts & VCD Teacher
Karyn Lindner: Art & VCD teacher
Stuart Plumridge: Art & Photography Teacher