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Year 11 VCD: Sweet Treats Brand Identity

Students needed to create a brand identity for Sweet Treats Cafe.

Applying the design process the branding needed to: 

  • be a unique and memorable visual identity that differentiates the shop from its competitors.
  • communicate the values of gourmet eating and Mornington beach culture.
  • establish a consistent and cohesive visual language across all branding, including digital and print media.
  • attract customers to the new cafe.
  • reflect the town's Art Nouveau history.

The final presentation was a style guide containing the logo, colour palette, typeface, and icon designs to help customers identify vegan, lactose free and gluten free menu items.

 

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Aia Degenbaeva
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Anthony Nathan Osila
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Caitlin Herath
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Chloe Wiese
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Elizabeth Wong
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Jordan Zakkas
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Kay Trickey
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Keira Nethercote
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Lola Butler
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Luca Charing-Berraud
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Lucas Kennedy
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Marcus Charing-Berraud
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Sienna Anketell
Aia Degenbaeva
Anthony Nathan Osila
Caitlin Herath
Chloe Wiese
Elizabeth Wong
Jordan Zakkas
Kay Trickey
Keira Nethercote
Lola Butler
Luca Charing-Berraud
Lucas Kennedy
Marcus Charing-Berraud
Sienna Anketell

 

Year 7: Name in Perspective

Students were required to draw their first name using one-point perspective. Coloured pencils were used to tonally render the form. Gaining inspiration from examples of decorative patterns, students applied their own pattern to the front of the name.

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Arthur Karkazis
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Evangaline Welham
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Hunter Cornall
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James Gilbert
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Joash Domingo
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Nanami Ishikawa
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Nyra Annabelle
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Phillip Moussiades
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Risa Nishijima
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Yiming Jiang
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Zoe Man
Arthur Karkazis
Evangaline Welham
Hunter Cornall
James Gilbert
Joash Domingo
Nanami Ishikawa
Nyra Annabelle
Phillip Moussiades
Risa Nishijima
Yiming Jiang
Zoe Man

 

Bernadette McIvor: Head of Visual Arts & VCD Teacher 

Karyn Lindner: Art & VCD teacher

Stuart Plumridge: Art & Photography Teacher