3. Media and Marketing

AU: First National Cleveland nears 1,000 properties after Wynnum Manly acquisition

👓 1 minute read

The official announcement of FN Cleveland's (Qld) fourth rent roll acquisition in eleven years brings a thirty-year mentorship full circle, and sent the industry's media into a publishing scramble last Friday afternoon.

The Real Estate Conversation was first to publish, followed by Elite Agent and then Real Estate Business.

Read the articles by clicking the links. 

AU: Radio 2ST - Southern Highlands & South Coast (NSW)

Pre-Budget negative gearing and CGT changes

👓 8.15 minute audio

With numerous leaks about the Government’s planned changes to negative gearing and capital gains tax, Communications & Corporate Affairs Manager, Stewart Bunn spoke to Graeme Day of 2ST Radio prior to the Government’s Budget announcement last Tuesday. 

AU: ABC Radio North Coast NSW 

What negative gearing and CGT changes mean for the Northern Rivers district

👓 8.12 minute audio

Mark Formaggin of FN Casino (NSW) talked to Bridie Tanner on ABC North NSW radio following the Government announcement last Wednesday. 

AU: Retail hubs driving housing transformation 

👓 1+ minute read

Major retail precincts are increasingly becoming future housing targets as governments and developers search for well-located infill development opportunities across Melbourne. 

A former Bunnings warehouse site in Preston, now occupied by Panda Mart, is reportedly being assessed under the Victorian Government’s ‘Unlocking Strategic Sites’ programme, which aims to deliver more housing within established suburbs. 

For First National Real Estate Neilson Partners (Narre Warren, Vic) FN Commercial salesperson Shannon Hynd, the appeal of these locations is simple – people follow major retail and infrastructure hubs.

‘It really comes down to attraction and pull,’ Mr Hynd said. ‘When you’ve got something like Fountain Gate, it brings huge numbers of people into the area every single day, and that creates a ripple effect across everything around it.’ 

Mr Hynd said proximity to major shopping centres is increasingly influencing both land values and development decisions.

‘Westfield brings the people, and the surrounding real estate benefits off the back of that,’ he said. 

The article highlights a broader industry trend toward higher-density development around existing transport, retail and employment infrastructure, rather than continued expansion into outer growth corridors. More…

AU: Eight leaders on fixing real estate’s trust problem

👓 55 second read

Many members would have read Elite Agent’s article, The Mirror Has Many Faces – concerning Josh Tesolin’s 10-year ban for underquoting. The article’s author, Samantha Maclean reached out to the industry for comments about what has gone wrong with our training and awards systems, and how network’s might respond.

Having approached more than 30 ‘industry leaders’, just eight were prepared to respond on the record. First National was amongst the few. 

The commentary framed First National as intellectually engaged with the future implications of AI, trust and market behaviour, which aligns strongly with the network’s current positioning around answer engines, AI search and industry transformation. More…

AU/NZ: Monthly customer newsletters

👓 50 second read

First National’s monthly customer newsletters enable salespeople and property managers to stay in contact with past buyers and landlords. 

Now they’re delivered each month with an AI prompt and the latest Cotality report so you can easily tailor your own localised version of the market update article. As with all AI-generated content, please proofread the output carefully for factual errors (in accordance with our AI policy).

AU: SMS message marketing changes

👓 1 minute read

If you send branded text messages with your business name at the top  - as opposed to text messages from a salesperson - from 1 July 2026 you must be registered for a Sender ID Number and display it at the top of your text message. The intention of this change is to protect Australians from text message scams.

What to do:

Whatever technology you may send messages from, to get registered you need to contact your Telco or message provider before 1 July. If you don’t, your text messages may be labelled as ‘Unverified’ and will be grouped together with other ‘Unverified’ messages, including scam messages, on mobile phones.

There are different processes depending on if you have an Australian Business Number (ABN) or not. 

Find out how to register a sender ID if:

• you have an ABN

• you don’t have an ABN.

Find out more here…