3. Media and Marketing
Harrison Turner on Switching to Real Estate from Law
👓 1 minute read
Harrison Turner, First National Cleveland (QLD)
Harrison Turner, First National Cleveland (QLD)
With career-changers flooding into real estate, former compliance professional, Harrison Turner, talked to Elite Agent about why the industry still rewards discipline, mentoring and long-term thinking over fast wins.
Having graduated with a Bachelor of Justice at Queensland University of Technology, Harrison is now a sales associate at FN Cleveland (QLD). He made the decision to switch careers after being approached by Ryan McCann, several times.
Estimated Advertising Media Equivalency $1,500
Megan Hill Explains the Art of Emotional Intelligence
👓 1 minute read
Megan Hill, First National Copper Coast (Wallaroo & Moonta, SA)
Megan Hill, First National Copper Coast (Wallaroo & Moonta, SA)
Megan Hill of First National Copper Coast recently revealed to Elite Agent how empathy, intuition, and even fashion cues help her tailor client service, because selling homes is about understanding lives, not just transactions.
Estimated Advertising Media Equivalency $1,500
Nikita Philips Becomes Agency Owner
'The profession provides meaningful career opportunities for women prepared to take on leadership roles' - Nikita Phillips.
'The profession provides meaningful career opportunities for women prepared to take on leadership roles' - Nikita Phillips.
The Real Estate Conversation published news for International Woman's Day that Nikita Philips has acquired FN Kingston (TAS).
Having worked in the agency for six years - perfecting her craft with the guidance of former Principal, Helen Lehane, Nikita told The Real Estate Conversation that she has 'seen first-hand the strength of the network and the collaborative culture it fosters', so it felt like a 'natural step' for her.
Happily, Helen Lehane remains part of the First National family as she will continue in sales.
Estimated Advertising Media Equivalency $1,500
State Award Winners in the Media
👓 1 minute read
With our Queensland and SA/NT State Awards events now complete, there have been multiple mentions across industry media.
Queensland
South Australia/Northern Territory
Estimated Advertising Media Equivalency $7,500
How a Real Estate Billboard That Doesn’t Sell Anything Could Be Your Best Asset
👓 2 minute read
No headshot. No phone number. No promotional slogan. Just a greeting.
No headshot. No phone number. No promotional slogan. Just a greeting.
We thought you’d find this view on real estate marketing interesting.
In a recent article by Josh Cobb, a simple yet powerful example from Samford Valley, Queensland shows how a non-transactional billboard can work harder than traditional advertising.
On the drive into Samford, there’s a roadside sign that simply reads ‘Welcome to Samford Valley’. No headshot. No phone number. No promotional slogan. Just a greeting. Most strikingly, it was installed by a local real estate agency – and it works precisely because it doesn’t try to sell anything.
That’s unusual in an industry where most outdoor advertising is designed for immediate lead generation. Typical billboards shout about sales records, call-to-actions, or free appraisals. In contrast, this quiet gesture speaks to a sense of place and belonging. It makes people feel good about where they are and, crucially, who understands that place.
This approach isn’t just clever copy. It reflects a broader philosophy and consistent customer experience.
Cobb explains that real estate marketing often focuses on ‘frame of mind’ and ‘front of mind’ awareness – tactics that remind prospective sellers about an agent when the moment to list arrives. This billboard operates in a third category: it builds genuine affinity. It does not demand anything in the moment, yet it seeds long-term recall and emotional resonance.
Importantly, this strategy won’t suit every market. A simple welcome sign on a busy metropolitan route would likely be ignored. The lesson is not about copying the billboard itself, but about understanding your community and showing up in ways that reflect local values and culture.
What might a similar approach look like in your market? What messages tell your community you understand them, rather than asking them for business?