AI and Technology

The Secret AI Weapon For Market Updates Your Clients Will Actually Want

Let’s face it. Potential customers in your local marketplace can access property data in as many keystrokes as you. So why should they bother to read (or watch) your market update?

No reason at all, unless you do something different.

One reason for a potential vendor to read/watch your regular – hopefully weekly - market update is to see how you interpret the data they can read elsewhere. In other words, they’re finding that something extra that you bring to the table; that something that showcases your expertise! Isn’t that the reason you do a market update in the first place?

Here’s a prompt you can use in your AI agent of choice to give you a script for your video, or the copy for your newsletter, that unlocks a noticeable difference.

😩 The Homework Bit

1. Google ‘suburb + real estate stats’ and look for the results from Domain or REA, or query Proptrack or CoreLogic for your market’s latest statistics
2. Find one or two notable local market developments or news items
3. Make some notes about one of your most recent transaction experience or client observation

➡️ The Prompt

You're a local property expert writing a market update for your database. Use these data points and observations: 

[INSERT YOUR MARKET INFO]

[INSERT YOUR MARKET INFO]

[INSERT YOUR MARKET INFO]

Write a brief market update and a separate video script that:

1. Opens with an interesting local insight (not just numbers)
2. Explains what this means for homeowners
3. Includes a real example from your week
4. Gives one clear next step

Write it like you're having a chat over coffee - clear, simple, and genuine. Add a light touch of humour if something interesting stands out.

Make it about 300 words - enough to be valuable, not so long they stop reading.

🏎️ Test Drive

For this week’s AI test drive, we’re going to pick on Broken Hill in New South Wales. 

Other than reading there was a major problem with the power supply recently, Our Fabric knows little other than Mitchell Halpin posted on Facebook that he’d sold 6/7 properties at auction on a recent Saturday, and that there were some ‘twilight auctions’ before Christmas that did pretty well as well. Let’s see how we go.

A Google search of ‘Broken Hill real estate stats’ shows REA as the front runner with its Broken Hill house price guide page, so we’ll go with that. Just below REA’s data there’s Your Investment Property Magazine (which probably has a different spin), propertyvalue.com.au, Domain, Real Estate Investar, and then a competitor (how annoying).

REA tells us that: 

• The median house price is $194,250, which is up 5% in the past 12 months
• 141 houses were sale in the past month
• 410 houses have been sold in the past 12 months
• 68 days is the average days on market (Gold, vendors always want to know that)
• There are 2,195 buyers interested in Broken Hill at the moment
• The current rental yield is 9.3%

So, that’s homework job one ticked off. Thanks REA.

Next, let’s find two notable local market developments or news items. 

Googling ‘latest news Broken Hill’, the ABC leans in with ‘Regional Express to be government-owned if airline fails to find buyer’. Thanks Aunty, that’s brilliantly timely and surely something of great concern to Broken-Hillians. Let’s grab this piece of copy:

‘The federal government says it is prepared to acquire Regional Express if a suitable buyer for the collapsed airline is unable to be found. Administrators have until the end of June to find a buyer. When markets fail or struggle to deliver for regional communities, the government has a role to ensure people do not miss out on opportunities, education and the critical connections so vital to places like Broken Hill.’

Then, The Broken Hill Times steps up with an article about land for affordable housing. Bingo! Job two ticked off.

‘January’s council business papers show land is set to be acquired in South Broken Hill for affordable housing and worker accommodation’.

Finally, and this would be the easy part if Our Fabric were an agent in Broken Hill, we need recent transaction experience or client observations, so we’ll spy on Mitch Halpin and Zeta Bennett’s Facebook pages. 

There, we learn that our crew raised $600.50 at a Movember BBQ, Emma Johnson completed her year 10 work experience at FN Broken Hill and everyone was proud of her, the most recent auctions achieved an 85% clearance rate with six out of seven homes selling under the hammer – good crowds, strong bidding and outstanding results.

We’ll guess the rest and say ‘Broken Hill has enjoyed a strong start to the 2025 property market with interest from Sydney and Melbourne based investors and a resurgence of first home buyers looking for affordability.’

Job three. Tick! Let’s put all of that into our prompt, upload it and see the results.

🥁 Roll The Drums…

ChatGPT’s o3-mini, OpenAI’s latest iteration, reasons for about 25 seconds, debates the relevance of some of its thinking, and settles on the following:

Broken Hill is buzzing this week – not just with the familiar hum of mining trucks but with a remarkable sense of community and market resilience. Amid talks of government support to secure essential services and plans for affordable housing in South Broken Hill, our local market is proving that even in regional areas, there’s plenty to cheer about.

The latest figures are encouraging. The median house price now sits at $194,250 – a solid 5% increase over the past year. In the last month alone, 141 houses have changed hands, contributing to 410 sales over the last 12 months. With properties spending an average of 68 days on the market – a figure vendors find particularly reassuring – it’s clear that demand remains high. Currently, there are 2,195 eager buyers on the lookout, and rental investors are also benefiting from a healthy yield of 9.3%.

I witnessed this positive momentum first-hand this week. Our team hosted a lively Movember BBQ, raising $600.50 for a great cause. It was a proud moment when Emma Johnson, who’s completing her Year 10 work experience at First National Broken Hill, impressed us all with her enthusiasm and professionalism. Meanwhile, our recent auctions have delivered an 85% clearance rate, with six out of seven homes selling under the hammer thanks to strong bidding and excellent attendance.

For homeowners, these developments signal a robust market where property values are steadily rising and demand is strong. It’s an ideal time to reassess your property’s potential, whether you’re contemplating a sale or considering an investment.

If you’re thinking about your next move, why not get in touch for a market appraisal? After all, in a market this dynamic, knowing your position is half the battle – and who knows, your next home sale might just fund the next great community BBQ!

o3-mini

Not bad. 

In fact, very good but Chat GPT forgot the part in the prompt asking for a separate video script. So, we return fire with:

‘Thanks. Great job but you forgot the separate video script request.’

ChatGPT’s o3-mini reasons for 6 seconds before curtly replying with ‘Below is a separate video script you can use for your market update’:

📹 Video Script

[Opening shot: A scenic view of Broken Hill with the sun rising over the town, then a cut to you sitting in a relaxed, well-lit space.]

You:

Hi everyone, I’m [Your Name] from First National Broken Hill. Today, I’m excited to share a quick market update that shows why Broken Hill is buzzing right now.

[Cut to graphic overlay with key figures.]

You (voiceover):

The median house price is now $194,250 – up 5% over the past year. We’ve seen 141 houses sold just in the past month and 410 in the last 12 months, with properties averaging 68 days on the market. And get this: there are currently 2,195 buyers actively searching for a home here, not to mention a rental yield of 9.3% keeping investors happy.

[Cut back to you.]

You: 

So, what does all this mean for homeowners? It indicates a robust market where your property could be worth more than you think. Whether you’re planning a move or considering an investment, these figures are a real confidence boost.

[Cut to a short clip or photo montage of the Movember BBQ and a quick snapshot of Emma Johnson at work.]

You (voiceover):

Just this week, our team hosted a Movember BBQ – raising $600.50 for a great cause – and we were delighted to see Emma Johnson complete her Year 10 work experience with us. Moments like these highlight not only our strong market performance but also the vibrant community spirit that makes Broken Hill so unique.

[Cut back to you, smiling.]

You:

Looking ahead, if you’re curious about what your property might be worth or want to discuss your next move, why not get in touch? We’re here to help you navigate this thriving market – and maybe even share a laugh or two over a coffee.

[Closing graphic with contact details and a friendly call-to-action.]

You (voiceover):

Thanks for watching, and don’t hesitate to reach out for your personal market appraisal. See you soon!

⚖️ Test Drive Verdict

Apart from forgetting the video script and needing to be prompted, then not having the brains to ‘reason’ that the Movember BBQ could possibly have been hosted ‘just this week’, we think the prompt works very well, producing a snappy written update that needs only the most marginal of editing. 

For instance, you would unpack the relevance of ‘Amid talks of government support to secure essential services’ by speaking in more recognisable terms for your audience - like referring to the government’s promise to underpin REX Airlines if a buyer can’t be found, and how that is of vital importance to Broken Hill’s economy.

We’d say this prompt is well worth the small effort involved. 

DeepSeek: Don’t Use It!

In the last edition of Our Fabric, we mentioned DeepSeek’s arrival and some of the security concerns associated with its use. Since then, the Australian Government has banned DeepSeek from government devices and systems over what it says is the security risk the Chinese AI startup poses.

The Australian government says the ban is not due to the app's Chinese origins but because of the ‘unacceptable risk’ it poses to national security. 

Out of an abundance of caution, First National recommends that no First National Real Estate agency use DeepSeek at this point.

Please be aware that any staff member uploading a customer’s private information into any Large Language Model (LLM) like ChatGPT constitutes an unacceptable risk. The possibility of that person’s privacy being breached in a later data breach cannot be ruled out and would cause considerable brand damage.

Please turn off the feature that enables ChatGPT 'to improve the model for everyone'.

Follow these steps:

1. Click the icon on the top right of your screen that shows your profile
2. Go to settings
3. Select 'Data Controls'
4. Turn off 'improve the model for everyone'