ENVISION

Advertising Account Executive

Career Focus

Advertising account executives create and coordinate advertising campaigns to encourage consumers to purchase particular products or services. Employment can be in advertising agencies which can vary in size and scope.

 

Large agencies are often confined to metropolitan areas as the industry must have direct access to major business districts, associated industry groups and media. You can also find advertising sales and account management positions at media companies in; print - daily and metro newspapers, radio, outdoor, digital (online) and television.

 

Overall, the future is strong for this industry. The Australian Government projects that advertising and marketing professionals will see a 12.5% increase in employment opportunities within the next 5 years*

 

Advertising account executives: 

  • Discuss the product or service to be advertised with clients and/or other stakeholders.
  • Develop the campaign strategy and details, then brief other specialists.
  • Analyse data and buying behaviors.
  • Present concepts, campaigns and media plans to clients along with a summary of expenditure.
  • Negotiate rates and spend according to budget.
  • Supervise and coordinate the work of the relevant production departments to ensure the campaign meets deadlines and budget requirements.
  • Communicate with clients throughout projects and deal with problems if they arise.
  • Work as part of a team and closely with their clients.

To be an advertising account executive, it is helpful to:

  • Be creative and imaginative.
  • Have an analytical ability.
  • Be well presented and have a pleasant manner.
  • Have good communication and negotiation skills.
  • Be able to network effectively and work under pressure to deadlines.
  • Be able to present well.
  • Have a sales focus (in advertising sales positions).

There are various ways to enter the advertising industry. Some companies find a degree with a major in advertising and marketing desirable and others value work experience and performance. Over half of the workers in the industry have a university degree, to do this you will need to have gained your VCE with prerequisites in one or more of English and Mathematics.

 

You can visit these websites for further information:

www.ami.org.au

www.communicationscouncil.org.au

www.gooduniversitiesguide.com.au

www.joboutlook.gov.au

Advertising .pdf