First National Real Estate - Your Advertising and Marketing Review
We've returned for 2021 to highlight the exposure your brand is receiving in the world of advertising and marketing. Join us as we dive in and look at some of the ways First National Real Estate has been seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns.
New Television Commercial
Our TV advertisement is currently airing on regional television throughout the country. Have a look at the commercial below:
30 Second Commercial
We've secured prime television spots throughout the country, including these programming highlights:
Program Sponsorships
We have been receiving outstanding exposure across major markets on national radio in 2021. Below are some of your recent ad spots on 2GB, 3AW, 4BC and 6PR.
Throughout 2021, your head office has been running blog ads across social media. Using a mix of lifestyle and real estate focused content, we are putting the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.
Since the start of the year, our blog ads have generated upwards of 1,940,000 impressions.
Sea Change/Tree Change National Digital Campaign
For upwards of a year now, one of the major trends in our industry has been the growing exodus from the major cities, as city-dwellers look to capture the sea changes and tree changes that they have been dreaming of, that are now possible as a result of more flexible working conditions. Our Sea Change/Tree Change digital campaign served as a highly relevant piece of advertising during a record-breaking time for our industry.
During its run, the national campaign generated over 1,450,000 impressions across social media.
First Home Buyer National Digital Campaign
To take advantage of the growing trend of first home buyers entering in the property market, as a result of expanded government incentives, your national head office recently undertook a digital campaign geared to encourage those looking to enter the property market to get in touch with their local First National office for more information. A mix of creatives were used, including a video, static creative, and an infographic detailing the incentives available on a state-by-state basis. This campaign enabled offices to receive additional leads, and gives you the opportunity to create a relationship with an individual looking to be involved in the market for years to come.
During its run, the national campaign generated over 1,570,000 impressions across social media.
TVC - Online
In order to utilise our brand new television commercial beyond simply regional television, we are also running this as an ad across YouTube, BVOD and Facebook Video.
Since our new television has started running across online platforms, it has generated upwards of 2,220,000 impressions across social media.
B&T
Speaking of our television commercial, our network recently received editorial in B&T, Australia's leading publication across the marketing, advertising, media and public relations industry. The article highlights how the 2021 advertisement showcases adaption to the emerging needs of consumers in our industry throughout the pandemic, with commentary from network COO, Ed Atkinson, and The8agency CEO, Leanne Krstevski. You can read the full article at the link below.
Savings.com.au
Whilst analysing the pros and cons of buying at auction, savings.com.au sought commentary from First National CEO, Ray Ellis. Ray touched on some of his key benefits of an auction sale, including the transparency between vendors and buyers that the process enables. Head to the link below to read the full article.
Your national administration has been undertaking a multi-faceted contact generation strategy throughout 2021. Through a number of distinctly different sources, we are delivering qualified contacts directly to members.
Search Engine Marketing
Our search engine marketing ads are encouraging people to get a property appraisal from their local First National office.
Property Appraisal Landing Page
Property Appraisal EDM
Our property appraisal landing pages and emails give potential contacts the option to receive either an in-person, or a virtual appraisal, to reflect the current environment.
In 2021 so far, we have received over 9,900 contacts that have been passed on to the network.
First National Real Estate Goulburn - Goulburn District Hockey Association
First National Goulburn has continued their winter promotion for another year with the Goulburn District Hockey Association.
First National Real Estate Warragul - Hill End Grove Rovers Junior Football Club
The Hill End Grove Rovers Junior Football Club were lucky enough to receive brand new team polos recently, courtesy of Carmen and the team at First National Warragul.
Design Team Highlights
Welcome to our fortnightly snapshot of some of the amazing work our head office design team is doing for you and your office. If you have a piece of promotional material you would like made, make sure to head to FN Central and submit a design request, and check back in every fortnight to see if your work is featured!
In today’s world, with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media, in as many different ways as possible is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National brand.
Claire Nunn (First National Real Estate Coast & Country)
Ron Fischer (First National Real Estate Port Macquarie)
Christine Steere (First National Real Estate Warrnambool)
Please note that this is simply an overview, and it does not represent the full extent of the advertising we are currently undertaking nationally.