News from RMIT
Bachelor of Commerce – Marketing Technology
Learn how marketing technologies influence consumer behaviour and shapes modern business strategies, positioning yourself to lead in the ever-evolving digital landscape.
The Bachelor of Commerce offered by RMIT has a range of majors, including the Marketing Technology major. This major covers key areas including marketing automation, digital marketing, and customer relationship management, equipping students with both theoretical knowledge and practical skills. Students learn about foundational marketing principles, as well as develop essential research skills to plan and implement effective tech-driven strategies. Students can also specialise in areas such as AI in marketing, branding, and customer experience management. With companies increasingly relying on marketing technologies, professionals with these skills are in high demand across various industries.
Graduates of the Bachelor of Commerce majoring in Marketing Technology can pursue careers as Marketing Technology Specialist, Digital Marketing Assistant, Marketing Analyst, Social Media Manager, SEO/SEM Specialist and Marketing Automation Specialist.
The VCE prerequisites for entry are a study score of at least 25 in English other than EAL; or a study score of at least 27 in English as an Additional Language (EAL). In addition, students should attain a study score of at least 20 in one of Maths: General Mathematics, Maths: Mathematical Methods or Maths: Specialist Mathematics.
Associate Degree in Information Technology
RMITs 2-year Associate Degree in Information Technology focuses on real-world problems, is project-based, has an active learning approach, and is linked to the current requirements of industry.
Students build foundational knowledge in cyber security, artificial intelligence, programming and data handling, gaining in-demand tech skills, problem-solving abilities, and career flexibility.
This associate degree allows students to enter the workforce with relevant skills for today's IT industry, opening doors to roles in government, education, health, tourism, and retail, among other industries and sectors. Alternatively, students could choose to continue on to further study in one of the following degrees. Credit may apply which will reduce the total duration of the chosen destination course.
Bachelor of Information Technology
Bachelor of Software Engineering (Professional)
Tech & Trades Day 2026
Explore next-level workshops at RMIT's Tech and Trades Experience Day in the July school holidays. Walk in the shoes of a student for a day and experience what it's like to learn an IT, tech, or trade course.
Experience RMIT first-hand with practical tasters from its tech and trades courses. On the day, students will enjoy:
- In-person workshops led by RMIT teachers, using the same tools and facilities our students train with
- Opportunities to chat with teachers and current students and ask questions about studying at RMIT
- Catered lunch, with options to suit all dietary requirements
- Fun prizes and giveaways along the way
Date: Wednesday 8 July 2026
Time: 10.00am – 3.30pm
Location: RMIT City Campus
Registrations are essential and can be made at Tech & Trades Experience Day 2026.