September 2024 Advertising and Marketing
Update

While the next couple of months are the busiest time of year on the real estate calendar, let's take a look back at some of the marketing and advertising that YOUR network has received over the last few months. With national coverage, in the regional markets, on WIN television and metro coverage on the NINE radio network, as well as a national campaign on digital; we have covered all corners of Australia with an outstanding 2024 marketing, advertising and PR schedule. To see and hear some of these highlights, check out our review below.

The 'Key to Happiness' advertisements have been featured in every regional TV market throughout Australia on the WIN Television Network (the #1 rated network in all markets) reaching over 11 million Australians so far.

Click the images below to watch examples of the placements across nationwide WIN regional television.

With a media value of over $800,000 and a total audience of almost 14 million; we have received fantastic radio coverage in 2024, across all METRO markets in Australia.

Click on the links below to hear some of the network's ads on 2GB Sydney, 3AW Melbourne, 4BC Brisbane, 5AA Adelaide, and 6PR Perth.

Sponsorship Credit	Ad Placement
2GB	2GB
3AW	3AW
4BC	4BC
5AA	5AA
6PR	6PR

As of August, the digital campaign has delivered over 8 million impressions across Australia.

National Ad Creatives

META:

Across YouTube, BVOD, Programmatic Video:

Our "Key to Happiness" campaign was developed to continue to grow the First National brand across Australia. The campaign highlights the relationship between First National Real Estate and their clients; emphasising that no matter what stage you are in, on your real estate journey, we are here to help.

In addition to our regular radio spots, some of our own First National Real Estate agents feature on 'Talking Real Estate' segments each week to provide local market updates. The agents are featured on 2GB Sydney, 4BC Brisbane, and 6PR Perth.

Michael Sleiman and Andrew Valciukas featured on 2GB, Ryan McCann and Andrew South featured on 4BC, Rob Druitt and Jenny Gauci featured on 6PR.

To listen to these, check out the links below.

2GB	2GB	2GB
4BC	4BC	4BC
6PR	6PR	6PR

Blogs

Throughout 2024, your National Support Office have been running blog advertisements across Facebook and Instagram. Using a mix of lifestyle and real estate focused content, we are putting the First National Real Estate brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

Since the start of the year, our blog ads have generated upwards of 2,566,881 impressions.

Media and Public Relations Highlights

As a national real estate network and industry leader, we are lucky enough to have our brand seen across a wide range of media outlets. Below are some of this year's highlights:

REB: First National’s New Social Media Partnership

Real Estate Business announced First National Real Estate’s new alignment with Properti – a collaboration that enhances our well-established social media platform. More…

Elite Agent: Movers & Shakers

Elite Agent’s Movers & Shakers shone the spotlight on First National Real Estate for a fourth consecutive week as a result of our new CEO, David Edwards. More…

Elite Agent has completed a more in depth interview with the network's new CEO, David Edwards, revealing more of his vision and management style.

"I ultimately want to create a more collaborative environment that celebrates interdependency for the greater good", said David while talking to Kylie Dulhunty - Elite Agent's editor.

It all starts with leadership style, and David prefers to be a guiding light, rather than authoritarian.

Read the full article here...

Elite Agent: RBA keeps interest rates on hold

First National Real Estate CEO David Edwards led the industry with commentary on the Reserve Bank decision to keep rates on hold last month. “Underlying inflation has fallen to 3.9 per cent, there are fears of a US recession, and yesterday’s stock market routing might signal tougher times ahead,” he said. More…

10 NEWS: Mick Dolphin’s dilapidated, graffitied Melbourne mansion seeks new owner

A quirky abandoned mansion in Melbourne’s outer southeast - described as a zombie apocalypse film’s ideal location - is on the market with a $1.1m-$1.21m price guide through Mick Dolphin of First National Real Estate Ranges (Belgrave, Vic).

The four-level, brown brick mansion at Cockatoo, features a turret-style external staircase, three balconies, wide hallways and walls about 30cm thick.

Is it time for a Royal Commission into ‘dodgy’ real estate practices?

That was the question put to National Chair, Rob Westwood, when he was interviewed by The Briefing in a Podcast earlier this month. Listen up… it’s an interesting interview! Just click the image.

First National Real Estate in 30 best blogs

Feedspot, a content aggregation service for publishers, PR pros, individuals and professionals recently nominated First National Real Estate’s blog in its 30 best.

Positioned at No.4 in the coveted list, First National Real Estate outranked realestate.com.au (REA) and guess what… these are the same blog articles First National Real Estate provides to you in a list of four options each month for your website.

Isn’t it time you delegated the simple 5-minute task of somebody in your agency uploading at least one of these blogs to your website per month?

If you don’t know how, ask your Business Growth Manager for assistance.

Leading in real estate with cutting-edge AI

In Our Fabric podcast Chief Communications Officer, Stewart Bunn, interviews Elite Agent co-founder, Sam McLean on the latest in real estate AI.

Listen to Full Podcast

Be like Winnie, Don, Artie or Alpacasso

Our ‘Be Like’ series of brand awareness posts have dropped and being shared on META.

What are the government and real estate agents doing about the housing crisis?

David Edwards, CEO of First National Real Estate spoke to Elizabeth Kulas of Disrupt Radio, an Australian-first national radio and audio network built for entrepreneurs, about Australia’s housing crisis – starting with the disturbing statistic that over 1,000,000 homes were vacant on the night of the 2016 Census.

First National Real Estate Auddino on 'Beach House Hunters'

The First National Real Estate Auddino (Korumburra, VIC) team featured on

9 Now’s Beach House Hunters television program in August this year with

143 Smythe Street, Corinella.

CEO talks financial literacy and housing with Radio 2ST

Our CEO, David Edwards, spoke to Graeme Day on Radio 2ST. Covering Sydney’s Southern Highlands and the South Coast, discussing the importance of financial literacy for our children, when it comes to improving their prospects of buying their first home.

First National Real Estate Bundaberg on 7 NEWS

With monthly power prices surging from $700 per quarter to $700 per month at First National Real Estate Bundaberg (QLD) principal, Justin Mayberry spoke to Bundaberg Chamber of Commerce President, Tim Sayre on 7 News about the impacts on local employment.

ABC Northern Tasmania | Radio

First National Real Estate has been in the media advocating the need for greater financial and real estate literacy amongst young Australians.

It seems many have given up the hope of owning their own home and First National Real Estate says we all have a role to play in educating them about how they can take the necessary steps to achieve ‘the dream’.

National Chairperson, Rob Westwood spoke to ABC Radio Northern Tasmania on the topic recently.

Kay Alexander retires after 30 years

First National Real Estate Alexander's (Bright, VIC) leadership transition made news throughout the industry last week, when The Real Estate Conversation, Elite Agent and Real Estate Business published stories about Kay Alexander handing over the business to her two sons, Cameron and Regan.

How First National Real Estate saves thousands on design with Canva

First National Marketing Manager, Kim Batto and Madeline Bonnici of First National Real Estate Bonnici & Associates (Wodonga, VIC) talked to Canva about First National Real Estate’s journey to better, faster and easier templated marketing. More...

Experts reveal dos and don’ts of buying with friends

First National Real Estate's Chief Communications Officer, Stewart Bunn talked to REA about the challenges of getting on the first rung of the property ladder and the types of agreements needed when buying with friends. More…

REA: The surprise powerhouses in Australia’s property race

“We’ve seen in recent months that units continue to rise faster than houses across the capital cities – reversing the pandemic preference for detached houses over units,” Mr Edwards, chief executive of First National Real Estate, told realestate.com.au.

Disrupt Radio: CEO commentary on property market conditions

First National Real Estate’s Chief Executive, David Edwards spoke to Omar de Silva of Disrupt Radio about the impact of interest rate changes on the property market. The wide-ranging 20 minute interview garnered valuable exposure for the First National Real Estate brand and included commentary about impending Anti-Money Laundering changes. Click the image to listen.

Simon Connelly talks Darwin prices to Australian Property Investor

Darwin is the most affordable city in Australia with a median dwelling value of $502,120, about half the price of Sydney ($1,156,020), and $340,000 cheaper than the Brisbane median of $843,231. Simon Connelly of First National Real Estate O'Donoghues said he doesn’t know why southerners aren’t investing in Darwin in their droves. More...

Radio 2CC | The need to educate young people about buying real estate

First National Real Estate CEO, David Edwards, discussed the need for greater real estate literacy amongst the nation’s youth on Canberra breakfast radio recently. It’s a topic First National will continue to engage with the media on over the coming months.

Sunraysia Daily: ‘$20,000 raised out of thin air’

First National Real Estate’s Regional and Rural Muster drew the attention of the Sunraysia Daily, who interviewed Rural Chapter Chair, Rob Stephens about the success of the event and the substantial contribution to local sick children’s charity – C.H.A.I.L.I.S. More…

Waikerie & District News

The Waikerie & District News reported news of First National Real Estate Marschall (Waikerie, SA) principal, Jennifer Nitschke's ascent to the Board of Directors at First National Real Estate. 'One of my goals on the national board is to see an open and transparent board, where members can feel comfortable in approaching any of us and know that the network is in safe hands.'

Radio Canberra 2CC | The pros and cons of the ‘Bank of Mum & Dad’

First National Real Estate's Chief Communications Officer Stewart Bunn talked to Canberra breakfast radio host Stephen Cenatiempo about the Bank of Mum and Dad’s benefits and pitfalls. Click the image to listen.

ABC Radio Darwin | $60K FHB incentive and the ‘Bank of Mum & Dad’

Stewart Bunn discussed the Bank of Mum and Dad’s benefits and pitfalls to Darwin breakfast radio host, Adam Steer. The incoming Northern Territory Government has announced Australia’s largest first homebuyer incentive - $60,000! Click the image to listen.

2ST Radio Southern Highlands | The ‘Bank of Mum & Dad’

Stewart Bunn spoke to Southern Highlands and Shoalhaven NSW morning radio host Graham Day about the Bank of Mum and Dad’s benefits and pitfalls. Click the image to listen.

Nationwide Capital City Radio: Michael Sleiman on The ‘Bank of Mum & Dad’

First National Real Estate Daystar (Revesby, NSW) principal, Michael Sleiman talked to 2GB host, Clinton Maynard about the Bank of Mum and Dad’s benefits and pitfalls. The interview was syndicated nationally. Click the image to listen.

Radio 3AW | Chief Executive discusses pros and cons of the ‘Bank of Mum & Dad’

First National Real Estate CEO, David Edwards, spoke to legendary Melbourne 3AW Radio host Peter ‘Grubby’ Stubbs last Saturday afternoon about how parents are helping children get into their first property. Click the image to listen.

4BC | Ryan McCann discusses Penthouse listing

Principal of First National Real Estate Cleveland (QLD), Ryan McCann, discusses his exclusive penthouse listing with 4BC. 83/45 Shore Street East is a super-sized penthouse spanning over 1250m² across two levels, connected by a private elevator. With expansive bay views over Moreton Bay, this luxurious home stands out from nearly any waterfront property in Raby Bay.