Marketing & Media

February Blog

It’s time to update your website’s blog with the FEBRUARY article. We highly recommend adding your own voice and changing it to your preferences and office links.

Why should you update your blog?

More content improves customer experience and keeps them on your website longer

Google loves to see new content on your website

What else can you do?

Share and link to your published blog on social media

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Work the Neighbourhood Smarter Using AI with Your Next OFI

Yep. We all know that once a house goes on the market, there’s a statistical likelihood that another home will be listed in that same street within three months. Some say it’s as much as 40 per cent. So, that’s why we always market around our listings to invite the neighbours to see the house and meet the best agent right? 

Maybe.

Perhaps instead of using those generic ‘Just Listed’ cards you’ve been using, how about leveraging AI to create a more targeted campaign and endear yourself to the street’s nosiest of neighbours? US data (NAR) shows agents with genuine neighbourhood connections pull 47 per cent more business than those in the ‘Dear Householder’ camp.

Let’s give something else a try in 2025. Sounds like a catch cry, no? Perhaps you should make it yours!

Try this prompt in your favoured Large Language Model (LLM) and for those of you who don’t yet have one, try one of these. Just Google them and open an account:

• ChatGPT 4o – Best in the GPT family for writing. 

• Llama 3.1 405B – Meta’s largest open source LLM

• Gemini 1.5

• Perplexity

• NotebookLM 

Create an engaging open house invitation letter for neighbours living near [PROPERTY ADDRESS]. The open house will be held on [DATE] from [TIME]. Include these key elements:

1. Acknowledge their role as valued community members

2. Highlight these unique features: [LIST FEATURES]

3. Mention how this sale could positively impact local property values

4. Include this neighbourhood history: [HISTORICAL FACTS]

5. Reference recent local sales: [SALES DATA]

6. Extend a special "neighbour preview" 30 minutes before the official start time. 

Use a warm, neighbourly tone while maintaining professionalism. Keep the length to one page. End with a clear call to action.

Standard approach: 

‘Open House this Saturday! Come see 123 Main Street from 1-4 PM. 3 beds, 2 baths, newly renovated. All welcome!’

AI Generated Approach:

‘Dear Huon Street Neighbour,

As a valued member of our cherished Broadbeach community, I wanted to personally invite you to preview 123 Main Street before we open to the public this Saturday. Having served this neighbourhood for over a decade, I know how much pride we all take in our historic district's character and charm.

This 1930s Colonial Revival, lovingly updated by the current owners, features original hardwood floors, modern kitchen amenities, and the kind of craftsmanship that defines your neighbourhood's unique appeal. As you may know, recent sales on Maple and Pine Streets have demonstrated strong demand for homes with this level of historical integrity, with properties selling at an average of 8% above the asking price.

I'd love for you to join us for an exclusive neighbours-only preview at 12:30 PM before we open to the public at 1:00 PM. It's a wonderful opportunity to meet potential new neighbours and share what makes our community special.

Your insights about the neighbourhood are invaluable – would you consider stopping by?’

Why you’ll stand out:

1. You’re giving the neighbours exclusive access (and yourself to them)

2. You showcase details that highlight your expertise and knowledge (a hint at your sales skills)

3. You reference specifics that generic AI content wouldn’t be able to

Where to use this:

• Neighbourhood Facebook group

• Letterbox drop to all homes in a three block radius

• Personal emails to neighbours you have met before