AI and Technology
‘Complete accuracy collapse’ of AI says bombshell Apple report
👓 1 minute read
Apple has dropped a damning report into new cutting edge AI technology, serving to remind everybody to check your AI ad copy very carefully
An Apple-backed study warns current AI is far shakier than its marketing suggests.
In MIT benchmarks, OpenAI’s o3 model answered incorrectly 51 % of the time, with the smaller o4-mini missing 79 %. Researchers say both large language models and their ‘reasoning’ successors fail on complex tasks. AI critics have called this a ‘complete collapse’, noting recent Gemini hallucinations, fake iPhone alerts and bot failures that have forced retailers Klarna and Anysphere to bring humans back.
That verdict offers both comfort and caution for real estate agents. Your role - interpreting local data, meeting disclosure rules and nurturing vendor-buyer relationships - remains secure for now. Yet any agent using AI for listing copy, chat replies or valuation snippets must fact-check rigorously and be transparent with clients; an algorithmic misstatement breaches the same legislation as a human one. Treat these tools as a speedy first draft, not a substitute for professional judgement.
Turn your floor plans into listing copy with ChatGPT
👓 30 second read
There’s yet another way to generate a listing’s advertising copy, if you have a floorplan. And… have you tried Magicplan’s floor plan creation app? It’s incredibly accurate, free and available for iOS and Android!
Just grab your floorplan image, drag and drop it into ChatGPT’s chat window, then paste in the prompt ‘Please create advertising copywriting for this home. Include a compelling headline and three introductory bullet points, the approximately 150 words of descriptive copywriting.’
Don’t have a floorplan? Download the Magicplan app. It’s a great tool that uses the camera in your mobile device to scan a room, capturing measurements, furniture, windows and doors – with amazing accuracy. Give it a try and tell us what you think.
The AI personal assistant that answers your phone
👓 X minute read
Do you remember the moment a few years ago when the CEO of Google demonstrated a piece of tech that enabled a human to make a hairdressing appointment over the phone with an AI chatbot? That made the world sit up and take notice! Well now, an Australian company called ‘Curious Thing’ has released ‘Lucy’, a chatbot that:
- Answers your calls
- Tells customers that he’s/she’s AI and doesn’t try to pretend to be human
- Offers to schedule appointments (through Calendly integration)
- Can send text messages with information
The best use of this product is most likely for the times you’re at open homes and can’t professionally field calls. You’re given the number and possibly an email from the caller, and of course their voicemail message.
Lucy is also able to answer specific questions (on the paid plan) such as:
- When is the auction and what time?
- What is your price guide?
- What time is the open home?
You can customise to give your clients answers to questions they want quickly.