Media and Marketing
June Marketing & Comms News
👓 2.44 minute watch
In his June update, Marketing and Communications Director Mark Jansen has announced that First National Real Estate has commenced the process of rebranding and also shares quick wins members have experienced.
Winter listings, warmer results
Our design team has just dropped two new A4 posters - 'Winter listings, warmer results'. Download them today, display them in your shopfront window display, and start generating MORE appraisals.
Should you need a different size, please contact the design team - design@firstnational.com.au
Rob Rollington discusses ACCC’s REA inquiry
🎧 7:25 minute listen
ABC Radio Brisbane contacted Rob Rollington when news broke about the ACCC launching a probe into the cost of advertising listings on realestate.com.au.
Bad Google review pulled by customer in under one hour
👓 1 minute read
Responding to negative Google Reviews is always a fine balancing act between defending professionally or going on the offensive strategically.
Last week, when FN Maitland (NSW) received a misleading one-star review from a tenant who had been terminated by NCAT for not paying rent, the office asked NSO for advice on an appropriate response.
After due consideration, a response was agreed that highlighted the humanity with which the tenants had been treated, and the inappropriateness of their review. The network response also highlighted how the tenant’s review served as a red flag to any future agent who may consider an application.
When offices respond to Google Reviews, the reviewer receives a notification. So, within an hour of NSO posting the agreed response on FN Maitland’s behalf, the customer decided it was in her better interests to remove her review – negating the impact of her one star review on the agency’s overall rating.
Whenever you need advice or support, contact Communications and Corporate Affairs Manager Stewart Bunn – stewart.bunn@firstnational.com.au
Winter collateral
Two suites of marketing collateral are now available for your winter brand marketing. Educate your local market on the advantages of winter market selling or share our winter brand personas via your Facebook page.
June customer newsletters
Download our June salesperson or landlord customer updates, or use the automated versions in UtopiaX, to stay in touch with your clients. Click the image to access both sales and property management versions.