Marketing & Media

Top 50 Residential Real Estate Industry Influencers 2024

William Yip, salesperson from FN Collective (Johnsonville), has made it into the Australian Top 50 real estate industry influencers for 2024. The article comments on his authentic leadership style, his multicultural team, exceptional problem solving skills and involvement in more than 400 community groups.  Check out the whole article  here 

FN Gore’s Christmas Giveaway

FN Gore hosted a Christmas giveaway, challenging participants to match pets with their parents for a chance to win a hamper filled with locally sourced goods.

Summer Giveaway

In the lead-up to Christmas, FN Ashburton hosted a fun giveaway to celebrate the final week of work for many. Participants entered by liking the office's Facebook page, tagging a deserving friend, and sharing what they were looking forward to for the weekend. The ultimate summer pack prize included a Wonder Boom speaker, a beach towel, sunscreen, a cap from Mode Boutique, a beautiful candle, and other goodies.

Congratulations to Adelle Brown, who took home the prize.

Roper & Jones Christmas Bears

Embracing the Power of AI

At First National Real Estate, we are committed to providing our agents with the tools and resources they need to succeed in today’s dynamic real estate market. This is why we believe that embracing a diverse AI toolkit is no longer just an option, it’s essential.

While ChatGPT has become popular, relying solely on one AI platform is like trying to sell a mansion with just one photo.

The reality is, there are a number of different AI tools available, each with its own strengths and specialities. Think of AI tools like members of a high-performing team.

You have ChatGPT for initial brainstorming and ideation, much like a creative director.

Then, you have Claude for crafting nuanced and polished written content, similar to a skilled copywriter.

And for in-depth market research and data analysis, Perplexity is your go-to, like a dedicated research analyst.

By combining these different AI tools, First National agents can create a powerful synergy that enhances their efficiency and elevates their client service.

Effortlessly generating captivating marketing materials that are both visually stunning and informative, using tools like Gamma and Ideogram.

Providing clients with data-driven market reports and insights sourced from reliable and up-to-date information thanks to Perplexity.

Saving valuable time on administrative tasks, allowing you to focus on building relationships and closing deals.

The investment in a diverse AI toolkit is an investment in your business's future. 

The small monthly subscription fees are negligible compared to the time and resources these tools can save you. At First National, we believe that the agents who master the use of AI will be the ones who shape the future of the real estate industry. 

We encourage all our agents to explore the possibilities of AI and to stay ahead of the curve in this rapidly evolving landscape.

Perplexity's Most Powerful Features

Let’s take a look at two features that will transform your search experience.

1.Pro Search: 3X the number of web sources 

When a question demands more, activate Perplexity's Pro Search. It expands your search to three times more sources, giving you richer, more comprehensive results. As a free user, you get 5 Pro Searches every four hours. Need more? Perplexity Pro offers hundreds daily.

2.File Upload: Turn your files into insights

Need to analyse a complex report or dataset, like a CoreLogic report, Residential Tenancy Act or Local Government Planning Controls? Simply drag and drop it into Perplexity. Extract specific information, get summaries, fact-check, or find related sources online. Your files become a springboard for deeper exploration.

Claude’s Most Powerful Features

Claude is an AI tool, much like ChatGPT, but with different strengths. From a real estate agent’s perspective, Claude stands out for its superior writing abilities and its capacity to handle longer content with a larger query window. This makes it an ideal tool for tasks involving extensive text or complex communication.

Here are some of Claude’s most useful features for real estate agents:

Polished and nuanced writing: 

Claude produces written content that is more sophisticated and natural sounding compared to ChatGPT, requiring less editing. This can be particularly beneficial for creating high-quality marketing materials, client communications, and property descriptions.

Transcription of lengthy content: 

Claude’s ability to process longer content makes it ideal for transcribing meetings or podcasts, allowing agents to easily capture and review important information.

Navigating challenging client interactions: 

Claude can analyse and provide advice on how to respond to difficult client emails, taking into consideration the context of the situation and the agent’s desired outcome. This can help agents maintain professionalism and build strong client relationships even in challenging situations.

Virtual Property Tours: 

Claude’s ‘Artefacts’ feature, which lets users preview generated content, could potentially be used to create interactive elements for online listings and virtual property tours. This could enhance user engagement and provide potential buyers with a more immersive experience. You should however openly attribute any images generated by AI.