First National Real Estate - Your Advertising and Marketing Review
As we close out the year that was 2023, it's time to take a look at the magnificent exposure that your network has received across the world of advertising and marketing this year. With placements across nationwide WIN regional television and metropolitan radio on the NINE radio network, alongside digital campaigns, national media, and community sponsorships, millions have seen and heard First National Real Estate in 2023. To see and hear some of these placements yourself, check out our wrap-up below.
Television Commercial
Our TV advertisement has been airing on regional television throughout the country.
30 Second Commercial
Across the entire length of the campaign, the advertisement has been seen over 6 times by more than 6,128,000 people.
We secured prime television spots throughout the country in 2023, including these programming highlights:
Some In Schedule Spots From Around The Country:
We received fantastic radio spots across all major markets on national radio in 2023. Click on the links below to hear are some of the network's best ads on 2GB Sydney, 3AW Melbourne, 4BC Brisbane, 6PR Perth and 5AA Adelaide.
Across all five stations, our advertisements have been heard over 22 times by over 3,240,000 people.
In addition to our regular radio spots, three of our own First National Real Estate principals featured on 'Talking Real Estate' segments on 2GB Sydney, 4BC Brisbane, and 6PR Perth. To listen to these, check out the links below.
Michael Sleiman (First National Real Estate Daystar, Revesby, NSW) - 2GB Sydney
Ryan McCann (First National Real Estate Cleveland, QLD) - 4BC Brisbane
Rob Druitt (First National Real Estate Druitt Saunders, Doubleview, WA) - 6PR Perth
Blogs
Throughout 2023, your head office has been running blog ads across Facebook and Instagram. Using a mix of lifestyle and real estate focused content, we are putting the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.
Since the start of the year, our blog ads have generated upwards of 3,080,000 impressions.
National Recruitment Campaign
Your head office has been running recruitment ads across both Facebook and YouTube, with the campaign centred around growing First National's presence digitally, and expanding the number of offices in the network.
Since the start of 2023, the recruitment campaign has generated over 1,300,000
impressions across Facebook and YouTube.
Search Engine Marketing (SEM)
Throughout the course of the year, Head Office has been running paid search ads on Google, encouraging people to receive a free sales or rental appraisal from their local First National Real estate office.
Since the start of 2023, our search engine marketing ads have drawn in over 900,000 impressions.
Digital Brand Campaign
Head Office been running ongoing brand activity throughout 2023, highlighting the relationship between First National Real Estate and REA Group by way of the Connect partnership.
Since the beginning of the year, brand activity across YouTube, Programmatic Video, and Meta has accumulated over 7,580,000 impressions.
TV and Radio Highlights
As a national real estate network and industry leader, we are lucky enough to have our brand seen across a wide range of media outlets. Below are some of this year's highlights from TV and radio:
Ray Ellis - Sky News
Ray Ellis - 2GB Sydney, 3AW Melbourne, 4BC Brisbane, 6PR Perth, 5AA Adelaide
Ray Ellis - Radio 2ST
Ryan McCann (First National Real Estate Cleveland, QLD) - Nine News Queensland
Ray Ellis - ABC Radio Western Plains
Ray Ellis - Radio 2CC Talking Canberra
Ray Ellis - ABC Radio Sunshine Coast
Rob Rollington (First National Real Estate Surfers Paradise, QLD) - ABC Radio Gold Coast
Ray Ellis - ABC Radio North Queensland
Ray Ellis - 106.5 Ultra Hobart
First National Real Estate Bonnici & Associates, Wodonga, VIC - The Project
Aside from brand exposure across TV, radio, digital and media outlets, some of our network's greatest advertising comes from our people getting involved in what is happening in their very own cities and towns. Take a look at some of the outstanding support you have been providing to your communities throughout 2023 below:
In today’s world with so many different ways to consume media/information, the key to any marketing strategy is diversity. Being in as many different forms of media in as many different ways as possible, is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National Brand.
Throughout 2023, these are just some of the publications that our members have featured in:
Back in February, your network launched Information Express, a year long marketing campaign focussed on giving you relevant articles that you can easily add to your website, positioning you as the expert in your community, helping drive more sales, listings, and leases for your office.
Since launch, we have provided your office with over 20 industry-relevant blogs, and 50+ social media assets to promote the articles to your local area. Below are just a few examples of content pieces that have been sent out in 2023:
To take a look at everything that has been released this year as a part of our Information Express campaign, click on the link below to look at the comprehensive eBook, and start using the content TODAY.
Launched in June, Your Patch aims to provide buyers and renters with an interactive dashboard, helping them find their perfect suburb based on their unique preferences and financial capabilities.
Harnessing the power of the latest Census data, this innovative tool delivers comprehensive information on housing and community profiles.
To make it easier for you to pass this valuable information onto buyers and renters in your area, we compiled Canva templates that allow you to show off these statistics in a concise and clear manner.
To learn more about Your Patch, make sure to take a look at our comprehensive eBook below.
Please note that this is simply an overview, and it does not represent the full extent of the advertising we are currently undertaking nationally in 2023.