First National Real Estate - Your Advertising and Marketing Review

As we make our way through the last few months of 2022, it's time to look at all the fantastic exposure your brand has seen in the world of advertising and marketing across the latter part of the year. Join us below to get an idea of where First National Real Estate has been seen across national television and national radio, as well as the broader digital and media landscapes, and in your very own cities and towns. 

New Television Commercial

Our BRAND NEW TV advertisement aired on regional television throughout the country. If you haven't seen it yet, make sure to have a look at the commercial below:

30 Second Commercial

We secured prime television spots throughout the country in 2022, including these programming highlights:

Some In Schedule Spots From Around The Country:

We have been receiving incredible spots across all major markets on national radio in 2022. Below are some of your recent ads on 2GB, 3AW, 4BC, 6PR and 5AA.

In addition, we were lucky enough to secure some incredible spots during both the AFL, and NRL finals series.

Blogs

Throughout 2022, your head office has been running blog ads across Facebook and Instagram. Using a mix of lifestyle and real estate focused content, we are putting the First National brand in front of people, positioning our network as not only an industry leader, but also a network that understands the lifestyles of our consumers.

Since the start of the year, our blog ads have generated upwards of 2,950,000 impressions.

Rural Lifestyle Campaign - Facebook

Rural and Lifestyle offices across the network were treated with a new Facebook campaign in 2022, featuring six dazzling creatives chosen depending on the office’s location. 

With the ads also running nationally, these have delivered upwards of 160,000

impressions since launching in mid August.

Recruitment Campaign - Facebook and YouTube

Your head office has been running recruitment ads across both Facebook and YouTube, with the campaign centred around growing First National's presence digitally, and expanding the number of offices in the network. 

Since the start of 2022, the recruitment campaign has generated over 2,630,000

impressions across Facebook and YouTube.

TV and Radio Highlights

As a national real estate network and industry leader, we are lucky enough to have our brand seen across a wide range of media outlets. Below are some of this year's highlights from TV and radio:

Aside from brand exposure across TV, radio, and other media outlets, some of our network's greatest advertising comes from our people getting involved in what is happening in their very own cities and towns. Take a look at some of the outstanding support you have been providing to your communities throughout 2022 below:

In today’s world with so many different ways to consume media/information; the key to any marketing strategy is diversity. Being in as many different forms of media in as many different ways as possible, is the critical key to success. In addition to our paid media and PR activity, we are fortunate enough to have many members leading the way in adding to their media footprint, garnering First National Real Estate hundreds of thousands of additional people being exposed to the First National Brand. 

Throughout 2022, these are just some of the publications that our members have featured in:

Please note that this is simply an overview, and it does not represent the full extent of the advertising we are currently undertaking nationally in 2022.