Your Patch

YOUR PATCH

Provide information your customers can't get elsewhere

While your competitors provide hearsay, you can now give your customers a clear understanding of what exactly makes up your region.

Launched at our Chairman's Circle and National Convention, and created in partnership with Bernard Salt who is Australia's No.1 demographer, YOUR PATCH gives your customers unique insights they can't get from other agents.

Famous for clearly explaining what Census data means,  Bernard Salt is regularly quoted in The Australian and has provided First National with an exclusive advantage over other agents.

Bernard explains Your Patch in this video. Show it to your team.

‘Your Patch’ helps YOU and YOUR TEAM deliver homebuyers, renters and investors real information that they can make decisions with.

Using the two latest Australian Government Censuses, this is a point of difference YOU can leverage against competitors because:

• There's so much data out there that your customers find it difficult to make sense of what it means - YOU can demystify it
• Investors and homebuyers simply want to know - "Are they're going to make money"? - YOU can provide them with a high level of confidence

Demonstrate exactly how much prices have changed over the past 18 months, comparing 2021 Census data against the latest CoreLogic data.

Show how many people are moving into your area, what types of properties they're looking for, and the exact patterns of demand. 

What should you do now?

1. Call a staff meeting and brief them on Your Patch
2. Delegate the task of putting Your Patch on your website's blog
3. Click the 'Get Your Patch' button below and follow the instructions 
4. Use the social media collateral to promote Your Patch on Facebook
5. Boost your Facebook post so everybody in your community sees it
6. Send an email to your customer database telling them about it
7. Get your sales team and investor relations managers to share your Your Patch Facebook posts
8. Talk to your BGM if you need help 

Whether a homebuyer, investor or renter, Your Patch delivers the perfect tool to help your customers find the right suburb to call home, or where to buy a rental property that will make money.

Here's what your customers WILL find in the YOUR PATCH dashboard:

• The housing and community profile of any Australian suburb
• Vital demographic statistics that show how any Australian suburb compares to another
• They can determine the most appropriate rental home based on your income and each suburb’s median weekly rental costs
• They can identify the most appropriate home to buy based on capital growth opportunities, their income and ability to repay a mortgage 
• They can determine the most appropriate investment property to buy based on desirability for tenants and types of housing
• They can stay informed on the social and demographic characteristics and housing stock of specific localities
• They can monitor how much a suburb's community has changed over a 5-year period.
• They can gain insights into homeownership and rental trends in each suburb
• They can easily access Your Patch from any First National Real Estate office's website
• They can access a wealth of information on any suburb in Australia, such as the proportion of the population born overseas, household composition, average number of people per dwelling, median monthly mortgage repayments, median weekly rent, and more