Media and Marketing

Cooperatives put agents first in a tougher market

👓 0.7 minute read

Franchise groups exist to maximise head-office profit. First National’s cooperative exists to maximise member success. Our agent-led, not-for-profit model gives principals clarity on where funds go, a say in how they are spent, and support that lifts business performance.

In a recent Elite Agent interview, Membership Director Darren Pearce explained why an agent-first cooperative remains highly competitive today. He outlined how members benefit from:

• Transparent financials and reinvestment into member tools
• Tailored training for sales, property management and administrators
• Direct influence over products, priorities and strategy
• National brand strength with local independence

Read the article in full, here.

Know someone who should be with First National? Speak with your State Membership Manager or contact Network Growth Manager, Betty Ninas, on 0419 595 557

The $600 billion hit coming to Australian real estate by 2050

🎙️ 5 minute listen

Australia’s first National Climate Risk Assessment sets out a stark future – rising heat, floods, bushfires, cyclones and coastal change could wipe $600+ billion off property values by 2050. So, what does this mean for homeowners, tenants and investors? Check out our blog post that wraps up what the Assessment risk report means right across Australia.

Communications & Corporate Affairs Manager, Stewart Bunn joined Kathryn Robinson on ABC Radio Sydney Afternoons to unpack the report and its implications – from insurance affordability to resilience planning.

Subsequent interviews were also completed with:

• ABC Radio Brisbane - News Bulletins
• ABC Radio Kimberley & Pilbara - Listen
• ABC Radio NSW Western Plains - Listen
• 2ST Radio Southern Highlands & South Coast - Listen
• ABC Radio Darwin - Listen

Lady Diana’s former beachfront retreat hits the market

👓 0.3 minute read

FN Ulladulla (NSW) agents Paul McDonald and Murry Conran have listed 15 Shipton Crescent Mollymook by Private Treaty with $10 million plus expectations. After engaging First National’s communications team, the campaign secured high-value earned coverage:

• Real Estate Today

• The Luxury List

• The Luxury List – Facebook

• The Luxury List – Instagram

• The Luxury List – LinkedIn

• The Luxury List – Weekly Bulletin

ABC Radio Upper Hunter Valley: Who is responsible for mould in rentals? 

🎙️ 6 minute listen

With heavy rains across the Eastern Seaboard and more predicted, mould will once again be affecting our rental properties. So First National got on the front foot, discussing the responsibilities and obligations of tenants and landlords with the media.  

ABC Radio Sydney + NSW Drive: Melanie Poole’s first radio interview showcases expertise

🎙️ 6 minute listen

Continuing the discussion on mould, FN Daystar’s Senior Property Manager Melanie Poole accepted the network’s invitation to talk to Jess McGuire on ABC Sydney. The interview was syndicated through NSW on ABC Drive. Thanks Melanie, you did a superb job!

2CC Radio Canberra: Who is responsible for mould in rental properties?

🎙️ 4.5 minute listen

In the nation’s capital, 2CC radio host Stephen Cenatiempo wanted to know when mould was a tenant’s responsibility, and when it’s the landlord’s fault.

Make the winning move

👓 0.8 minute read

The Winning Move spring listings drive campaign has now been live for several weeks and is already delivering leads to you.

We wanted to remind you how clients can enter the competition, and how you can help them enter if they come to you directly rather than through our website thewinningmove.com.au.

Here's what to do:

1. If a client books online via the national website

Their details are captured automatically.

2. If a client contacts your office directly

Ask them to submit via thewinningmove.com.au.

3. Complete the Appraisal Completion Form after the appraisal is done.

Important:

• An entry is only valid when both the client's submission and your office's completion form are received and match.
• Clients who go on to list their property with your office will receive an extra entry into the draw

Download everything you need to promote the campaign locally from FN Central here.