Year 11 Business Management Marketing Project 2023

Our future entrepreneurs of Year 11 Business Management participated in a Product Expo this year in semester 2. In this, students worked on a business marketing project in which they came up with an innovative business idea and presented a marketing plan and strategy for it.

The students worked diligently in groups, with a lot of enthusiasm and creativity. Students gained knowledge and experience in planning, developing, refining, and presenting their business proposals. Competition was tough as there were a lot of innovative and creative ideas presented by the students from the 6 Business Management classes.  It was a great hands-on learning experience for them.

Congratulations to all the year 11 Business Management students who really worked hard to make this project successful.

Here are some of the innovative ideas from the marketing project:

H.O.T Cosmetics is a cosmetic and skincare company that aims to collaborate with nature in order to enhance beauty. We want to position our brand as a brand that promotes confidence and self-love, which is why we used terms that evoke warmth (hot, sun) in our business name and our product name.

Our business is named Phénix, a mobile phone brand selling a series of small flip phones with an exterior that mimics that of a car. Our phones bring back the nostalgia of classic design from the early 2000s while still incorporating cutting-edge technology. Our aim is to revive playfulness through innovative flip phones that unite communication and youth, creating long-lasting memories for those who crave the touch of the past. 

Visionary is a business that aims to implement technology into glasses. As the owners of the business, we believe there is a gap in the market, and it must be fulfilled. 

Our business is perfect for Muslim women who are trying to find a scarf that is breathable & gives warmth. We are not just selling an ordinary scarf. With our scarfs, you can place it in our mini fridge with which you can adjust the temperature if you want it to be cool.

The winners of the marketing project are as follows:

Most innovative business idea – One group award

Outstanding communication skill - Individual awards: 

Outstanding presentation skills - Individual awards: