Marketing & Media

Transforming Online Visibility: How FN Lethbridge Achieved a Remarkable Digital Marketing Turnaround

Just six weeks ago, FN Lethbridge (Christchurch CBD) was struggling to make their mark online. A search for ‘real estate agents Christchurch’ revealed that they were nowhere to be found within the first 100 results of Google’s Map Pack. Their website lingered beyond page six in organic search results.

To address this, the team consulted with Chief Communications Officer, Stewart Bunn, who explained the network's Google Reviews Acquisition Strategy, how Google's search algorithm works, how much business is potentially missed when a business does not appear near or at the top of search, and provided tailored email templates specifically designed to request Google reviews from customers. 

These templates include a coded link that cut through the six steps a consumer would need to take to find an agency's Google Reviews panel. 

When you acquire Google reviews directly; not through a reviews portal like Rate My Agent, and your respond rapidly to the reviews your receive, Google responds with lightning-like speed, elevating your website's organic position and your businesses position in the Google Map Pack (the Holy Grail of search positioning). 

Mandy Shaw was swiftly appointed as the agency's ‘Google Ambassador', taking the lead on the delivering the networks google reviews acquisition strategy. She is now executing this plan, focusing on improving search engine optimisation (SEO) practices and encouraging satisfied clients to leave positive reviews.

Fast forward to today, and the results speak for themselves. FN Lethbridge has achieved a remarkable turnaround, now ranking No. 9 in the Google Map Pack and No. 16 in organic search results, landing them on the second page of Google. This leap in visibility marks one of the most significant turnarounds in recent times, showcasing the potential for growth that lies within every business. Their goal is to reach one of the top 3 positions in Google's Map pack for Christchurch, where they will join FN Progressive (Ilam), who enjoy position No.2 and have been using the network's Google Reviews Acquisition Strategy since July 2023.

If you're looking to improve your online presence, get in touch with Stewart at stewart.bunn@firstnational.com.au, and be sure to check out the Digital Checklist eBook for more helpful tips and strategies.

Unlocking AI for residential agencies

Artificial Intelligence (AI) is transforming residential real estate, but do you fully understand its potential for your agency? 

Join Adam Campbell, Director & Industry Principal​ at MRI Software for an in-depth webinar exploring how AI is reshaping both sales and property management.

Treat Me Thursday

Gemma Heath,  salesperson for FN Collective (Stratford), is spreading joy with Krispy Kreme donuts for 'Treat Me Thursday!'. April Stewart, was thrilled to be the lucky winner, making it the perfect indulgence for the school holidays.

Celebrating Our Exceptional Tenants

MRL Property Management, FN Gore believe in recognising and rewarding great tenants! Each month, their property managers select a few standout nominees from their recent inspections. From this select group, a lucky winner is drawn.

New Signboard Competition!

Team Churton have upgraded to larger and more durable signboards, providing their vendors with maximum exposure while also being kinder to the environment, a true win win! 

To celebrate the new boards they are running a competition where you can win a $100 New World voucher by snapping a selfie with one of the new signboards and posting it in the comments of their Facebook Page.

Your OCTOBER customer newsletters are now available on FN Central, and VaultRE

Tips on how to use

• Send to your customer database
• Top and tail individual articles to localise for your website's blog and office details, and then promote on social media
• Print copies for your reception area
• Share individual articles to LinkedIn, Facebook and Instagram

Click image to download to your desktop from FN Central, or send them directly from VaultRE.