HUMANITIES

10CBL: MARKET RESEARCH OF COLES AND ALDI

For the 2025 Commerce Business Legal curriculum, students were required to embark on an excursion to Centre Road to better understand the many marketing tactics local businesses like Coles and Aldi acquire. Students partaking in this excursion were required to fill out a booklet detailing particular shelf placements, price markdowns regarding products and even interview some customers as to why they do or don't like the shop's location, how much money they spend on groceries weekly, how often they visit the location and how many people they buy for.

Students were required to find 3-4 friends to be in a group and collectively gather information with the guidance of a content-filled booklet. A variety of content was learnt during this hands-on excursion, such as why the prices of particular products may be marked down to consequently better draw in the customers to buy the product, due to a variety of reasons. Additionally, how the purpose of placing particular products at eyesight levels may assist in purchases being made toward a product. Questions such as why red barcodes are packed onto meats were also asked for students to question, leading students to also wonder more about the purpose of food labelling and in what way this may be formatted among different food groups.

Furthermore, customers were asked questions by students consisting of content such as how often they purchase from a particular location, how much money is spent on groceries and how many people these purchases are made for. Students were also required to ask whether the customers found the location appealing, to which many answered similar in the same stores. It was noted that many customers found a distaste toward a much more clustered, content-heavy location and found them to be less favourable in contrast to a much more spacious store.

Overall, the excursion was a lot of fun for the students and allowed for students to be independent and gain primary information from the shoppers and content surrounding them. It also conveyed to students many marketing strategies our local supermarkets obtain to better draw in customers, and with the help of interviewing customers, emphasised particular favouring in a store in contrast to other stores.

Kristiana Shoulha-Shapiro

Year 10 Student

BIG THANK YOU AGAIN

We wish to acknowledge the generosity of Officeworks Chadstone who has kindly donated over 300 exercise books to our Year 11 Business Management Classes. Special thanks to Maddie for all your support with this very kind donation!!

Marie Lucarelli

Business Management Teacher