Tech Hub
Have you ever wondered why certain videos, ads, or posts keep showing up on your child’s feed? That’s the work of something called an algorithm — and it’s designed to keep people watching and clicking for as long as possible.
For children, this can mean being shown more extreme, mature, or addictive content without realising it. Understanding how algorithms work helps families set boundaries and keep children’s online experiences positive.
What Is an Algorithm?
An algorithm is like a digital suggestion machine. It watches what users click, watch, or “like,” then shows them more of the same.
For example:
- If a child watches one slime video, the app might suggest hundreds more.
- If they click on a funny dance, the algorithm might also show trendier (and sometimes riskier) versions.
- If they stop on a video for even a few seconds, the app assumes they’re interested — even if they didn’t mean to watch it!
The longer a child watches, the more the algorithm learns what keeps them hooked.
Why This Matters for Children
- Not all suggested content is safe or age appropriate.Kids might see videos with violence, bad language, or misinformation.
- It can encourage overuse.The constant “next video” can make it hard for children to switch off.
- It can shape opinions.Children may start to believe what they see most often — even if it’s not true.
What Parents Can Do
- Watch together – Sit with your child and talk about what they’re seeing. Ask, “Why do you think this video showed up next?”
- Turn off or reset “watch history.”Many apps let you pause watch history or clear viewing records — this helps stop the app from learning too much.
- Use “restricted” or “kids” modes on platforms like YouTube, Netflix, and TikTok.
- Encourage regular breaks.Set screen limits and include device-free times (like before bed or during meals).
Talk about ads and sponsored content.Teach kids to spot when someone is trying to sell them something.
PARENT TIP OF THE WEEK
Encourage curiosity instead of worry. Help your child understand that apps don’t always show what’s best — they show what keeps you watching.
A simple question — “Why am I seeing this?” — helps them think critically and stay in control online.