Writing

CURRICULUM FOCUS

We are learning to persuade an audience via advertising.

VOCABULARY

Advertisement: promotes a product, service or event.

Persuade: to convince someone to do, buy or believe something.

Target audience: who the advertisement is aimed at.

Slogan: a short and striking or memorable phrase used in advertising.

Logo: a symbol or other small design to identify its products.

ACTIVITIES YOU CAN DO AT HOME TO SUPPORT YOUR CHILD'S LEARNING

Students can design a logo and a slogan. Focus should be on how these make sense together. E.g. a relaxing product won’t be advertised with sharp lines and harsh colours. Think about how the shape, colour and adjectives fit together to make the audience feel what the product will be like.

Students can publish these on paper or digitally.